eNR Adds Wild Bird Centers of America, Inc. To Client List

eNR, Inc., a public relations services company in Norwalk, Conn., recently added Wild Bird Centers of America, Inc. to its rapidly growing list of Grassroots PR Program clients. Wild Bird Centers, headquartered in Glen Echo, Md., tapped eNR based on the firm's capability to create press releases with local content and deliver them to the local media.

Companies with multiple locations, such as Wild Bird Centers, employ eNR's unique Grassroots PR Program because local media want local news. eNR's Program creates "localized" versions of press releases, quoting local Wild Bird Center owners and incorporating area content. The firm then distributes the releases to targeted media outlets within each location's defined geographic reach. Media pick-up rates for such releases increase because the news possesses hometown appeal.

"We're excited to help Wild Bird Centers increase media coverage for its local outlets," said Jon Victor, president of eNR. "Wild Bird Centers now has the ability to send targeted messages into each of the communities where they do business. We believe more and more businesses will eventually recognize the benefits of using grassroots PR, the most underutilized, direct channel to a company's customers and prospects."

Founded by George Petrides, the Wild Bird Center retail concept started in 1985 with a single store in Cabin John, Md., a suburb of Washington, D.C. Now a retail franchise, headquartered in Glen Echo, Md., Wild Bird Centers of America, Inc. has grown to nearly 100 Wild Bird Center and Wild Bird Crossing stores throughout the United States and Canada. Each Wild Bird Center and Crossing serves as a valuable community resource and provides demonstrations, children's programs and a variety of educational events. In 2003Wild Bird Centers of America, Inc. was ranked 339 in Entrepreneur Magazine's "Franchise 500®".

eNR, headquartered in Norwalk, Conn., delivers innovative public relations services through technology. The company provides up-to-date media contacts, news distribution, and managed publicity programs. Clients include businesses of all sizes, public relations firms, educational institutions, nonprofit organizations, and franchises.