Franchise News Release: Columbus, OH - (Oct-22-2002)


White Castle Invites Cravers from Everywhere to Visit Open 'House'


White Castle is hosting a special open house that will allow cravers across the world to visit their newest "site." The "House of Crave," like most White Castles, will be open 24 hours a day, seven days a week. However, since it is not bound geographically, this White Castle is convenient for everyone.

White Castle has been defined in many ways by its loyal followers, whom the company christened "cravers." Hundreds of cravers and their friends have sent in requests to the White Castle website looking for merchandise. Now these dedicated White Castle customers who go the extra mile to celebrate their crave for the unique, steam-grilled hamburgers can travel in style.

Fans can purchase a host of White Castle-themed items online. The online store, "The House of Crave," can be accessed by logging on and clicking on the link which will connect the user to the site.

They can then choose from a variety of items including clothing, mugs, office supplies and other novelties. Athletic cravers can pick from a variety of sporting options including baseball, basketball and football jerseys, as well as bowling and racing shirts. For those having trouble deciding or looking for the perfect gift for that craver in their life, there are also a number of "Craver Kits" available that offer a package of White Castle items for purchase together.

A unique function allows shoppers to choose from the current logo design as well as historical White Castle logos from 1960s/1970s or previous to 1960. Purchases can be made securely and privately any time and most products will ship within 24 hours.

This online store, which went "live" on October 11, is being executed in cooperation with the Columbus, Ohio-based production company, Kingston, who will handle the fulfillment of the orders. Kingston is a leader in the corporate apparel, promotional products, and uniform industry. Their production facility, art department, and fulfillment center are all housed at one location, allowing them to offer complete, flexible, "one-stop" solutions for any type of apparel and promotional product needs.

White Castle is based in Columbus, Ohio, and operates 366 restaurants in 11 states. The company was founded in Wichita, Kansas, in 1921, and was the first fast-food hamburger chain.




 

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