Raving Brands, one of the fastest growing Restaurant companies in the country, has evolved its Mama Fu's brand to a more definitive Pan Asian concept, rebranding it Mama Fu's Asian House to reflect its expanded focus on vegetable-based dishes that originate from its five distinct cultures -Vietnamese, Korean, Thai, Chinese and Japanese. With eight stores opened and 225 Franchises signed, Mama Fu's is on a pace of opening one store per week, positioning it as one of the hottest fast casual, Pan Asian concepts in the country.

Specifically, Mama Fu's will add three new entrees: Its Thai Green Bean with Almond features wok-seared green beans and yellow onions with toasted almonds in chili garlic soy. A second Thai addition, Thai Cashew Stir Fry, is a vegetable favorite with broccoli, carrots, mushrooms, red bell peppers, water chestnuts and zucchini with toasted cashews served in chili soy with a hint of garlic. Stepping outside of Thai, Mama Fu's adds a Korean Cashew with a distinct Korean pepper sauce with sugar snap peas, cashews and carrots over Napa cabbage.

"Moving to more signature Pan-Asian dishes is a natural direction for the brand," explains Martin Sprock, Founder and Chief, Raving Brands. "Because this is a young category, it's the perfect time to take a leadership position in defining our place in this Pan Asian fast casual segment verses the existing noodle category."

In addition to the new entrees, Mama Fu's is expanding its salad line to feature a Shrimp Salad which includes spring mix lettuce with shitake mushrooms, cucumbers and Mandarin oranges tossed with a raspberry vinaigrette, topped with toasted almonds and crisp rice sticks. Two new kids meals - Dragon Tails, a chicken tenders with macaroni and cheese entrée and Scooby "Fu", a honey chicken with macaroni and cheese dish - offer families an expanded menu for the entire family.

"Our family business remains a core part of our success," explains Sprock.
"When we add new entree items, expanding choices for the little ones is smart business. Of all our brands, Mama Fu's offers families the perfect adult evening. Kids love the food. Parents love the choice in rich ethnic dishes. It's affordable and convenient. It doesn't get any better than that."

The eclectic, high-energy atmosphere of Mama Fu's has an average entrée price of $6.99. Mama Fu's offers a $2.99 kids menu including Ninja Noodles, a Teriyaki chicken entrée with egg noodles and a beverage. Authentic wok-cooking is a standard and none of the menu items contain MSG. Mama Fu's also features a variety of red and white wines and a mix of Asian and American beers.

About Mama Fu's Asian House
Mama Fu's is a Pan-Asian restaurant that offers innovative Vietnamese, Korean, Thai, Chinese and Japanese food selections. It is part of the Atlanta-based Raving Brands restaurant portfolio of fun, healthy, fresh and affordable restaurant concepts, which includes the successful Moe's Southwest Grill, Planet Smoothie and New Orleans-based PJ's Coffee. Martin Sprock, founder of Planet Smoothie and Moe's Southwest Grill, launched the Mama Fu's concept in June 2003. Mama Fu's currently has commitments for 225 restaurants throughout the United States.

Franchise News Release: Atlanta, GA - (Jun-23-2004)