Franchise News Release: Louisville, KY - (Feb-18-2003)


Papa John's Number One in American Customer Satisfaction Index for Fourth Consecutive Year


Consumers have again rewarded Papa John's commitment to quality by rating the pizza chain number one in customer satisfaction among all national Fast Food restaurants for the fourth straight year. With a rating of 76 in The American Customer Satisfaction Index (ACSI) released today by The National Quality Research Center at the University of Michigan Business School, consumers rated Papa John's three points higher than the average score of the other national pizza chains and five points higher than the overall Restaurant industry group average.

"I'm proud of the Papa John's Family for achieving this customer satisfaction win once again," said John H. Schnatter, Papa John's Founder and Chief Executive Officer. "While customers tell us we're satisfying them compared to the competition, we know we can do better. Our team is committed to working even harder this year, on both our product and service, to better serve our customers."

Celebrating its 19th anniversary this year, Papa John's remains focused on using the highest quality ingredients to make its customers a superior-quality pizza. Papa John's makes the crust of every traditional pizza with fresh dough (never frozen) prepared with clear-filtered water in the company's regional quality control centers. Papa John's uses only fresh-packed tomato sauce made from vine-ripened tomatoes, cheese made with 100% mzzarella, 100% ral beef, pork that contains no fillers and other high-quality toppings.

The American Customer Satisfaction Index survey was conducted by the National Quality Research Center at the University of Michigan Business School in partnership with the American Society for Quality and the CFI Group. During the fourth quarter of 2002, approximately 16,000 current customers of the companies included in the survey were asked questions about their expectations and perceptions of value and quality.

Papa John's has also been voted Best Pizza in more than 60 markets throughout the country including Los Angeles, Washington, DC, Atlanta, Indianapolis and Phoenix. For five consecutive years, Papa John's has received the highest product quality ratings in Restaurants and Institutions' prestigious Choice in Chains Survey.

Headquartered in Louisville, Kentucky, Papa John's International, Inc. is the third largest pizza company in America. At January 26, 2003, there were 2,787 Papa John's restaurants (591 company-owned and 2,196 franchised) operating in 49 states and nine international markets. Papa John's also Franchises 144 Perfect Pizza restaurants in the United Kingdom. For more information about the company or to order pizza online, visit the company at www.papajohns.com.

AMERICAN CUSTOMER SATISFACTION INDEX

All Fast Food Restaurants Score Papa John's 76 Wendy's 74 Other National Pizza Chains Average 73 Group Average 71 KFC 69 Burger King 68 Taco Bell 67 McDonald's 61

Source: The American Customer Satisfaction Index, National Quality Control Center at the University of Michigan (in partnership with The American Society for Quality and the CFI Group), as reported in The Wall Street Journal, February 18, 2003. Based on approximately 16,000 telephone surveys completed during the fourth quarter of 2002; out of a possible score of 100.




 

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