Franchise News Release: Heartland, WI - (Feb-19-2008)

OneCoach, Inc. Announces New Master Franchisor in Wisconsin

OneCoach, a leader in small business growth services, has announced selling its third U.S. Master franchise to Michael Cummings, granting him ownership of the OneCoach brand in the state of Wisconsin. This agreement comes only weeks after OneCoach sold its first two Master franchises in Michigan and Ohio. As the new Regional Owner, Cummings will be establishing offices throughout the state to help local entrepreneurs grow their businesses.

"I want to use my experience to teach other business owners how to make the small changes that yield exponential results," says Cummings.

Cummings has a successful entrepreneurial history, and has the unique ability to see opportunities in changing markets. After much research on the current market, Michael saw his next big opportunity in the business-growth sector.

He learned about OneCoach through the movie The Secret, which features OneCoach Founder, John Assaraf, as a teacher of the Law of Attraction and mindset of success as they pertain to business. OneCoach applies this, and other laws of quantum science, in a comprehensive Business Mastery system to help business owners first achieve the right mindset for success, and then shows them how to attract more clients. This system combines interactive coaching, best practices and networking to give every small-business owner the best chance for achieving success.

"I know the feeling of loneliness and indecision that comes with starting a business, and I know that the OneCoach tools and strategies can help people take their businesses, and their lives, to the next level," said Cummings.

The overwhelming success and demand for the Business Mastery system led OneCoach to expand its business model by developing a three-tier Franchising model, with the approval of its Uniform Franchise Offering Circular (UFOC) in June, 2007. Cummings is now considered a master franchisor and is now seeking business partners to open local offices in Wisconsin to deliver OneCoach’s suite of products and services.

Small business is booming in the U.S as start-up funding hits a record high in 2007, with 110,275 loans approved, totaling more than $20.6 billion, according to the Small Business Administration. This increase in start-up activity translates to a direct increase in demand and capital available for small business coaching and growth services, both locally and nationwide.

OneCoach offers a complete Franchise Opportunity with excellent return on investment (ROI) potential in a high-growth industry. Upon signing, OneCoach assists new franchisees in all areas of startup including marketing, coaching and training. In addition, the company provides franchisees with:

* A proven turnkey system of pre-built products and services that are ready for immediate use

* World-class training, logistical, and operational support by a seasoned team of professionals

* A reliable first-class brand developed by reputable sales and marketing experts

About OneCoach
OneCoach is the leading franchisor for small-business growth services. Our franchisees provide entrepreneurs with customized solutions they need to grow their small businesses, including interactive coaching, best practices and networking. The OneCoach Process combines the latest scientific research with proven business-growth strategies to give every small-business owner the best chance for achieving success. Founded by John Assaraf and Murray Smith, OneCoach is based in San Diego and has franchise operations serving a growing number of members worldwide.

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