Lennys Sub Shop Franchise - Double-Digit Sales, Rapid Franchise Growth Proves Nice Guys Finish First

While many QSRs are struggling in a grim economy, 150-unit Lennys Sub Shop is bucking the trend – proving that it pays hand-over-foot-long to be nice.

With 50 new restaurants set to open this year and hundreds more in development, Lennys friendly brand personality and unique full-service feel in a QSR setting continues to breed rapid Franchise growth and robust store sales.

Guests tell us they first come to Lennys because of our unbelievable, sliced to order subs and grilled to order Philly Cheesesteaks, but the reason they continue to come back is our attentive service, said George Alvord, CEO of Lennys Sub Shop. Our hiring policy is that while anybody can make a sandwich, not everyone can emanate the smile and personality that Lennys is famous for. Our recruiting process for employees and franchisees is like an audition – we look for the warmth and energy that makes our brand stand out in the marketplace.

The emphasis on More Food, More Taste, More Personality! traces back to founder Len Moore, who opened the original Lennys Sub Shop in a suburb of Memphis 10 years ago with one ambition - to create an authentic Philadelphia-style sub shop reminiscent of his early East Coast days.

From the beginning, Len focused on building a better sandwich experience by providing special touches that give the QSR a full-service feel. Attentive employees greet guests at the door, provide refills and bus their tables. At Lennys, guests wont see a garbage can anywhere in the dining area (theres no need since staff takes care of discarding plates and trash for diners), and the booths, unlike those found at typical sub shop outlets, are oversized and cushioned for added comfort.

Meanwhile, the deli cases display the finest quality meat and cheeses and guests enjoy regular sandwiches containing about half a pound of meat and cheese, while the aroma of Philly Cheesesteaks fills the air as they are visibly grilled in a windowed kitchen area. Moore has since sold the business to an investor group led by George Alvord, an experienced food industry executive, but remains an active member of the Lennys family as both a mentor and franchise owner. In fact, later this year, he will play a key role in a system-wide event to mark the chains 10-year anniversary.

As Lennys has continued to evolve throughout the years, the company has stayed true to the original values that make it a first-class concept. According to Brent Alvord, President of Lennys Sub Shop, Lennys has invested millions of dollars into our infrastructure, franchise operations and support systems. Our unmatched support for franchisees allows them to focus on exceeding the expectation of our loyal guests.

The welcoming personality characteristic at Lennys Sub Shop locations is reflective of its corporate culture. The company partners with energetic, well-capitalized franchisees to join what they describe as a close-knit family. Lennys awards both single- and Multi-unit franchise agreements, as well as market exclusivity rights for area developers.

Since the beginning, Lennys commitment to quality and attention to detail has gone into every Restaurant and sub sandwich. This dedication has helped Lennys to become one of the fastest growing sub sandwich chains in the country.

Today, Lennys Sub Shop continues to expand throughout the by offering single- and multi-restaurant franchise opportunities. Our generous sandwiches and unprecedented service are reasons why our loyal guests say they prefer a Lennys sub hands down to our national competition. Why? Lennys puts back what has been missing in the sub sandwich business - More Food, More Taste, More Personality!