Franchise News Release: Atlanta, GA - (Mar-31-2003)


Hooters Air to Expand Service to Newark


Hooters Air will expand its flight operations when it adds services from Newark, NJ to the popular golfing city of Myrtle Beach, SC effective April 3rd. An event is planned at the Hooters Air gate of the Newark Liberty International Airport. All media are invited to attend a 3:00 PM press conference and ribbon cutting ceremony, which precedes the April 3rd flight. Remarks will be made by airport officials, Mike McNeil, Hooters of America Vice President of Marketing and Mark Peterson, Chief Operating Officer of Hooters Air. In a reception following the press conference, Hooters Girls will be serving nearly world famous chicken wings and cake. The first flight from Newark will leave at 7:55 PM.

"The addition of service between Newark and Myrtle Beach makes sense because it is a virtually untapped market in terms of direct flights," stated Hooters of America Vice President of Marketing Mike McNeil. "Hooters Air makes it easy to take a last minute golf getaway trip with its flat rates and 'easy to buy, fun to fly' philosophy."

Flights will be offered most days between the two cities, at a rate of $159 for a one-way flight. Hooters Air charter flights are operated by Pace Airlines d/b/a Hooters Air. Fares do not include taxes, passenger facility charges, and September 11th security fees totaling up to $10 each way. See the Hooters Air Tour Participant agreement for full terms and conditions of travel. Hooters Air currently has routes between Atlanta and Myrtle Beach and will be servicing additional cities in the near future.

Hooters of America, Inc. is the franchiser and operator of over 330 Hooters restaurants in 43 states and 10 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters' signature chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. Hooters is celebrating its 20th anniversary with a year-long celebration that includes parties in all locations on the 20th of every month with a 20% cstomer discount on food and merchandise; a 20th Anniversary bash in Las Vegas, which includes the 7th Annual Hooters International Swimsuit Pageant; an exciting Double Decade promotion; and an exclusive 20th Anniversary merchandise line.




 

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