Hardee's Inks Multi-Year Promotional Sponsorship With St. Louis Rams

Hardee's Food Systems, Inc. announced a multi-year agreement with the St. Louis Rams football team. The agreement includes signage at the Edward Jones Dome, official game sponsorship of the Monday Night Football Game on Dec. 30 as well as promotional rights for collector cups and premiums. The multi-year deal is Hardee's most recent, coming on the heels of an unprecedented partnership with the St. Louis Cardinals organization in March.

"This is a great partnership with our St. Louis hometown team," said Larry Brayman, Hardee's director of corporate affairs. "We're thrilled to have the Hardee's Star team up with our Super Bowl stars, the St. Louis Rams."

The agreement is the latest in a series of commitments Hardee's has made to the community following the relocation of the company's headquarters to St. Louis. Earlier this year, the chain signed an unprecedented deal with the St. Louis Cardinals, adding two new Hardee's locations to Busch Stadium's concessions, plus signage, special seating and community projects. Other local sponsorships include the Saint Louis Zoo's Hardee's Summer Zoo Evenings, the St. Louis Gateway Classic Foundation and the Susan G. Komen Foundation's St. Louis Race for the Cure.

CKE Restaurants, Inc., through its subsidiaries, franchisees and licensees, operates more than 3,400 restaurants, including 2,330 Hardee's restaurants; 978 Carl's Jr. restaurants; 99 La Salsa Fresh Mexican Grills; 34 Green Burrito restaurants; and 28 Timber Lodge Steakhouses, in 44 states and 15 foreign countries.