Franchise UPDATE Presents Multiple-Unit Franchising Conference & Expo 2002 Tapping into the Nation's Fastest-Growing Companies

What do you do after you've had a huge success in business?

Gerry Alesia, founding partner of Kinko's, has the answer, and will be sharing it with other entrepreneurs at Franchise UPDATE's "Multiple-Unit Franchising Conference & Expo 2002" June 21-23 in Los Angeles.

Alesia, now a multi unit franchisee of the It's a Grind franchise chain, is part of the Power Forum, "Leading Your Multiple Unit Franchise Chain through Complex Times," one of a series of panels and presentations designed to answer the questions of entrepreneurs who are or want to be multiple-unit operators.

Today's more sophisticated entrepreneur, like Alesia, has more management experience, more marketing skills, and wants to grow more than one unit.

Multiple-unit franchising is the fastest-growing segment of the franchise business, which accounts for one of every two retail dollars spent in the US. It offers successful operators both economies of scale, and the possibility of spreading risk over multiple brands. Operators can grow in areas where they cannot add new locations to their original concept.

Franchise UPDATE's multiple-unit conference is the first ever held, and the first to introduce entrepreneurs to these important trends.

Sponsors & exhibitors include the biggest names in multiple-unit franchising, among them: A&W Restaurants, Arby's, The Athlete's Foot, Baskin Robbins, Big O Tires, Dunkin Donuts, El Pollo Loco, Entrepreneur Media, Fuddruckers, Intacct, Jenkens & Gilchrist, Jump International, Long John Silver's, National Cooperative Bank, Parmasters, and Togo's.

An executive with one of Burger King's largest franchisees with over 260 restaurants, will be leading the session: The Daily Business and Legal Realities and Remedies of Managing a Multi-unit franchise Chain.

The conference addresses the needs of existing and potential multiple-unit franchisees, chain leaders, developers, and entrepreneurs in the food, retail, hospitality and service sectors. Sessions will cover both high-level, strategic issues (Full Price: Competing on Value in the New Economy; Leading Your Multiple-Unit Chain Through Complex Times), and on everyday nuts and bolts (How To Hire and Develop the Right People for Your Franchise Chain;).