Aire Serv Registers Tagline: We'll Put You In Your Comfort Zone

Aire Serv Heating and Air Conditioning, an HVAC service and Repair franchise with more than 75 locations, has received the Certificate of Registration from the U.S. Patent and Trademark Office for its tagline: We'll Put You In Your Comfort Zone^®.

"It says everything about us as a company," said Roger Goertz, president of Aire Serv Heating & Air Conditioning. "It communicates service and 'cheerleader' customers as top priorities for Aire Serv, and we wouldn't be satisfied with anything less."

We'll Put You In Your Comfort Zone^® appears in newspaper ads, direct mail pieces, fliers, national television commercials and radio spots for the Franchise network. It is also part of the Aire Serv jingle. As a registered tagline, Aire Serv has the sole right to use and market the phrase for 10 years.

"We wanted a tagline that would plant the right message in the minds of our customers nationwide," Goertz said. "We've used it in every part of our advertising and marketing campaign to become synonymous with the Aire Serv brand."

Through national television advertising alone, the tagline will achieve more than 92 million targeted impressions this year.

About Aire Serv:

Aire Serv^® Heating and Air Conditioning is a global franchise organization with more than 75 locations worldwide. Aire Serv has been nationally recognized by Entrepreneur magazine's "Top 500 Franchises," Success Magazine's "Franchise Gold 200" and "Top 200 Franchisee Satisfaction Ranking," and Income Opportunities' "Platinum 200." It is a subsidiary of The Dwyer Group, Inc. (NASDAQ:DWYR), one of the world's largest franchise holding companies in the residential and commercial service business.