Dwyer Group Franchises to Spend More than $5 Million in TV Advertising in 2004

The Dwyer Group, Inc. announced that its Franchise subsidiaries will spend more than $5 million to advertise nationally on selected television networks in 2004. Commercials for Mr. Rooter^® [U.S. and Canada], Mr. Electric^®, Aire Serv Heating & Air Conditioning^®, Rainbow International Restoration and Cleaning^®, and Glass Doctor^® will be aired throughout the year on major networks and cable networks.

“This is a new record in television dollars, making our branding power and consumer awareness the strongest it has ever been,” said Dina Dwyer-Owens, president and CEO of The Dwyer Group. “Our customers can expect to see more of our franchise family in 2004 as we continue to grow all of our concepts in size and services.”

Commercials will be seen on NBC’s “Today Show,” ABC’s “Good Morning America,” A&E, TNT, Discovery Channel, HGTV, Lifetime, Food Network, and more.

Saunders-Ream Marketing Communications Group, of Dallas, is handling the creative direction on commercials for all of the franchise concepts.

About The Dwyer Group:
The Dwyer Group Inc., based in Waco, Texas, is a public holding company that owns six franchisor corporations and Dwyer Group National Accounts. Each business sells and supports a different service-based brand name franchise under the following service marks: Aire Serv^® Heating & Air Conditioning, Glass Doctor^®, Mr. Appliance^®, Mr. Electric^®, Mr. Rooter^® (Drain Doctor^® in the UK), and Rainbow International^® Restoration and Cleaning. Collectively, the franchisees of these franchise concepts offer customers a broad base of residential and commercial services. Dwyer is a portfolio company of The Riverside Company, a private equity firm with offices in New York, Cleveland, Dallas and San Francisco. Riverside acquired Dwyer in a public-to-private transaction in October 2003.