Franchise News Release: Fort Lauderdale, FL - (Mar-15-2004)


Coverall Promotes Cristina Hortet to Creative Director


Coverall Cleaning Concepts®, a leader in the commercial cleaning industry, today announced that Cristina Hortet, the former Marketing Manager at Coverall, has been promoted to the position of Creative Director.

Hortet has been with Coverall since 1999 and over the past five years has been instrumental in the marketing efforts of Coverall Cleaning Concepts. In her new role, Hortet will continue to develop business-building products and advertising plans, while taking on more marketing staff development and project management work.

"Coverall is pleased to recognize Cristina Hortet via this new position," said Ted Elliott, COO and President of Coverall. "Cristina has demonstrated expertise in her graphic design abilities and proficiency in her aptitude for handling management processes, which will serve her well in her new duties. We look forward to her future contribution to the success of Coverall as we develop our business nationwide."

"Cristina consistently looks for ways to motivate, inspire, support, sell and build our company's brand," said Vice President of Marketing and Communications, Marci Kleinsasser. "We are pleased to announce such a well- deserved promotion."

Hortet has contributed to the success of Coverall Cleaning Concepts in her creation of all images and designs for the company's advertising campaigns, including their television commercial, magazine advertisements, and newspaper announcements. In addition, Hortet has directed all marketing collateral, corporate events, theme developments, and promotional materials and has been instrumental in managing ad agencies, graphic houses and contract vendors for Coverall.

About Coverall Cleaning Concepts

Coverall Cleaning Concepts® is one of the nation's leading commercial cleaning Franchising companies, servicing nearly 40,000 customers in over 85 metropolitan cities worldwide. Coverall's extraordinary growth is attributed to its system-wide network of Regional Support Centers, franchisees and support staff that are dedicated to serving the needs of its customers. Small and large office buildings, industrial complexes, medical facilities, banks, department stores, and corporate headquarters are among the many types of accounts Coverall services. When it comes to value, quality and responsiveness, Coverall Cleaning Concepts is the company Facility Managers have trusted for more than 19 years.




 

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