Franchise News Release: Tampa, FL - (Jun-18-2007)


Checkers and Rallys Restaurants Staying Up Late


Double drive-thru chain extends hours to midnight or later across the country

 

When that late night food craving kicks in, you can now feed your hunger with what you really want: Checkers and Rallys mouthwatering, full flavored burgers, chicken sandwiches, shakes and fries. Beginning today, most participating Checkers and Rallys restaurants nationwide are open to midnight or later.

 

We chose to extend our hours at many of our restaurants across the country in response to consumer demand, said Rick Silva, President and CEO of Checkers Drive-In Restaurants, Inc. Americans lifestyles and eating habits are changing as we move away from the traditional 9-to-5 schedule, and Checkers and Rallys are responding to our guests needs. We will continue to increase the number of restaurants operating at extended hours over the next several months.

 

Currently, nearly every Checkers and Rallys Restaurant nationwide is open to midnight or later on Friday and Saturday, and three-quarters of its locations are open late Sunday through Thursday.

 

We live in a 24/7 economy with many of our guests working and staying up later. Our guests have told us that they desire our full flavored, craveable foods, especially late at night, said Terri Snyder, Chief Marketing Officer at Checkers Drive-In Restaurants, Inc. Checkers and Rallys is accommodating these wants and we expect the late night day part to be a growing piece of our business."

 

Checkers Drive-In Restaurants, Inc. has more than 800 locations in 28 states and the District of Columbia.

 

About Checkers Drive-In Restaurants, Inc.

Checkers Drive-In Restaurants, Inc. is the largest double drive-thru restaurant chain in the United States. The Company develops, owns, operates and Franchises quick-service Checkers and Rallys double drive-thru restaurants.

 

In recent years, Checkers/Rallys has been awarded several of the industrys most coveted recognitions: Best Drive-Thru in America in the QSR Drive-Thru Study for Rallys; Nations Restaurant News Hot! Again Award for Checkers sizzling business performance; and the American Business AwardSM for the Best Executive in America. Checkers/Rallys is the Official Burger and Drive-Thru Restaurant of NASCAR®.




 

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