Franchise News Release: Atlanta, GA - (Apr-15-2003)


Carvel Ice Cream Introduces 21 New Fountain Menu Items And Refreshed Store Image


Carvel Corporation, the nation's first retail ice cream franchise, announced the introduction of 21 new fountain menu items to its product line. The new menu items include:

  • Specialty Shakes - flavors include Chocolate Covered Banana, Peanut Butter Cup, Dulce de Leche, and Mudslide.
  • Specialty Sundaes - flavors include Strawberry Shortcake, Fudgie Brownie, Carmel Apple, and Turtle.
  • Creamaccinos™ - flavors include Classic, Mocha Fudge, and Caramel Cream.
  • "Fudgie's Favorites" Kids Menu - sundae flavors include Candy Mountain and Dirt Bucket; shake flavors include six types of rainbow colors
  • Two new cup/cone sizes

These new products are part of the company's recent store refreshment of over 90% o its 400 locations, which includes new interior paint colors, the expanded fountain menu, and a fun, new look to all merchandising materials. To celebrate Carvel's refreshed image, all participating Carvel locations will host an old fashioned Family Day Celebration on Saturday, April 26th. The day-long event will feature a "Buy One Get One Free" on the new items to include Specialty Sundaes, Shakes, and Creamaccinos, as well as Carvel favorites' Carvelanches™ and Flying Saucer® multi packs.

"These new menu items are on target with Carvel's plans to focus on an invigorated brand and customer experience," said Steve Romaniello, president of Carvel Corporation. "Being a family oriented concept, we pride ourselves on our high quality, freshly made products, and these new additions greatly enhance our already wide variety of menu offerings."

For almost 69 years, Carvel has held a special place in the hearts and minds of East Coasters. Through the commitment of founder Tom Carvel to provide the absolute best ice cream with the highest quality ingredients, Carvel has achieved an almost cult status among its passionate and loyal followers. In fact, pop culture icons like Kelly Ripa, David Letterman, and the Beastie Boys -- even TV families such as the Sopranos and the Simpsons -- have embraced this beloved brand. Carvel also holds a place in the Smithsonian Institute and the Guinness Book of World Records.

The nation's first retail ice cream franchise, Carvel has become one of the best-loved and most recognized names in its industry. The 69-year old company is the leading manufacturer of uniquely shaped ice cream cakes, including its signature Fudgie the Whale and Cookie Puss cakes, as well as a leading provider of premium soft serve and hand dipped ice cream products. Carvel currently operates more than 400 franchised and food service locations and sells its famous ice cream cakes through nearly 6,000 supermarkets outlets. Based in Rocky Hill, CT with its Franchise headquarters in Atlanta, GA, Carvel reminds you, "Everyday is a good day for ice cream."




 

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Related Franchise News:
Carvel Ice Cream Introduces 21 New Fountain Menu Items And Refreshed Store Image
- Apr 15,2003
Carvel Breaks Guinness World Record for Largest Ice Cream Scoop Pyramid
- Aug 30,2002







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