Franchise News Release: Boston, MA - (May-23-2002)


Burger King Sells 40 Millionth Chicken WHOPPER®


Following the April introduction of the new BURGER KING® flame-broiled Chicken WHOPPER® sandwich, Burger King Corporation and its franchisees today announced the sale of the 40 Millionth Chicken WHOPPER® sandwich. This milestone sale took place at the BURGER KING® Restaurant located at 383 Mystic Avenue in Medford.

Susan DeMarco purchased the 40 Millionth Chicken WHOPPER® sandwich and will receive a year's supply of Chicken WHOPPER® sandwiches, courtesy of Burger King Corporation.

"Millions of Americans over the years have declared the original Burger King WHOPPER® sandwich as their preferred chicken sandwich," said Christopher E. Clouser, executive vice president and chief global marketing officer, Burger King Corporation. "Our new Chicken WHOPPER® sandwich has become an instant favorite and like the original WHOPPER® is rapidly on its way to becoming America's preferred chicken sandwich. Selling 40 million of these new sandwiches in less than two months is incredible and it's outperforming projections. Customers in Boston and across the U.S. love it!!"

"With the success we are having the Chicken WHOPPER® and Chicken WHOPPER JR® we anticipate selling our 50 millionth Chicken WHOPPER® soon," Clouser said. "We are making plans to do something special for the BURGER KING® customer somewhere in the United States who purchases that 50 millionth Chicken WHOPPER®."

The Chicken WHOPPER® and Chicken WHOPPER JR.® sandwiches, are the first and only WHOPPER® brand extensions in the brand's 45-year history. The Chicken WHOPPER® is a large, flame-broiled chicken breast fillet sandwich boasting 4.7 ounces of full, premium flame-broiled chicken, topped with red ripe tomatoes, crisp, garden-fresh lettuce and mayonnaise, all served on a large, fresh five-inch sesame seed bun. Or, if you prefer, BURGER KING® restaurants offer the right size sandwich for every appetite with the Chicken WHOPPER JR.®, which features the same ingredients as the Chicken WHOPPER® sandwich, only with a 3.1 ounce flame-broiled chicken breast fillet.

Burger King Corporation created the American icon, the HOME OF THE WHOPPER®, in 1957. The company and its franchisees operate more than 11,435 restaurants in all 50 states and 57 countries and international territories around the world, with more than 92% BRGER KING® restaurants owned and operated by independent franchisees. Since the company's founding in Miami in 1954, the BURGER KING® brand has become recognized for great flame-broiled taste and "HAVE IT YOUR WAY®" food customization. In fiscal year 2001, the BURGER KING® system had system-wide sales of $11.2 billion. Burger King Corporation is a part of Diageo, the international food and drinks company.




 

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