Buffalo's Southwest Cafe Wins "EAR" Award for Radio Advertising Excellence

Buffalo's Franchise Concepts, Inc. (BFCI), franchisor of the popular Buffalo's Southwest Cafe restaurants, has received an "EAR Award" (Excellence in Advertising on Radio) from Nation's Restaurant News. The company won for its :60 radio spot entitled, "Irresistible," which was developed by Campbell McCool of Atlanta-based Fletcher Martin Ewing. The spot was part of Buffalo's "Secret Order of Buffalo" advertising campaign.

Ray Cabana, BFCI president and CEO, accepted the award, recently presented during the MUFSO (Multi-Unit Foodservice Operators) Convention in Orlando, Fla. Buffalo?s Southwest Cafe took top honors in the $100 Million and Under Company category.

The awards ceremony was hosted by comedian Jeffery Ross and recognized creative radio advertising produced during the past 12 months. A panel of leading advertising, production, media and creative executives selected the winners. Madigan & McManus Inc., a full service marketing communications firm in Stamford, Conn., administered the program.

Buffalo's Southwest Cafe features award-winning, world-famous Buffalo-style chicken wings. Other favorites -- all cooked-to-order -- include steaks, fajitas, chili, quesadillas, fish, wraps, burgers and a variety of finger foods. The menu also includes homemade soups, salads, sandwiches and desserts. Each restaurant helps tell a story of the old Southwest while providing a unique dining experience. Restaurants feature wooden floors, distressed metal ceilings, antiques, artifacts and memorabilia complemented by hundreds of period photographs lining the wooden walls. High-back booths sport different themes: gunslingers, outlaw posters, Indians, lawmen and railroads.

Founded in 1985, Buffalo's franchise Concepts Inc. is based in Marietta, Ga. Currently, the chain has more than 50 restaurants in Georgia, Alabama, Florida, Tennessee, North Carolina, South Carolina and Puerto Rico. The company plans to continue its aggressive growth, with expansion predominantly in the Southeast, Southwest and Midwest regions. In 2002, BFCI was named a "Regional Powerhouse Chain" by Nation?s Restaurant News, a leading industry publication.