Ace Franchising, Inc. d/b/a America's Cutting Edge Real Estate Services, announces strategic alliance with Landsafe Appraisal Service, a division of Landsafe, Inc. (7/03)

America's Cutting Edge Real Estate Services today announced that it has signed a Letter of Intent with LandSafe Appraisal Services to form a strategic alliance to expand their service offerings.

During the first quarter of this year, LandSafe Appraisal Services ("LandSafe") participated in a pilot program with America's Cutting Edge ("ACE") in the New York metro markets, testing and validating ACE's 24-hour Mobile ValuationSM model. Scott Kurtz, First Vice President of Operations for LandSafe Appraisal stated that "we were very happy with the results of this pilot which led us to move towards a more committed relationship with ACE." Upon completion of the pilot program, a strategic alliance agreement was reached by Greg Dennis, President and COO of LandSafe Appraisal, and Maria Sonner, President and Chairman of ACE.

With this agreement, LandSafe will use ACE and ACE will provide its signature premium service and turnaround time on all valuation products in the Tri-State area of New York, New Jersey and Connecticut. Further, during the next 12 months, both companies plan to expand this relationship beyond the currently existing ACE footprint. As ACE continues to expand to other markets across the country (Massachusetts, Florida and California targeted for near term expansion in its strategic plan), LandSafe and ACE will continue to enhance and deepen this relationship.

Godwin Tsui, Vice President of ACE, stated, "All of us here at ACE are excited about this opportunity to work closely with one of the largest providers of valuation services in the country. This type of strategic agreement bodes well for our existing company and Franchise locations, as well as for future franchisees operating under the America?s Cutting Edge Real Estate Services brand."

"We are thoroughly impressed with the people and processes at the LandSafe organization. Each and every employee that we have dealt with has been extremely professional and focused on customer service," said Maria Sonner, President and Chairman of ACE. "We have built ACE on that same foundation and expect that we will have a long and successful alliance with LandSafe as we are fully aligned with them in our focus on excellence in customer service."

About LandSafe

Founded in 1994, LandSafe, Inc., a subsidiary of Countrywide Financial Corporation, (NYSE: CFC), provides high quality, technology-driven closing services and superior customer service to the residential mortgage industry. The services include appraisals, credit reporting, flood determination, title insurance and escrow services for residential mortgage transactions.

About ACE Franchising, Inc.

ACE Franchising, Inc. d/b/a as America's Cutting Edge Real Estate Services is a leading provider of residential real estate appraisals. ACE has developed a unique system that delivers high quality residential real estate appraisals within 24-hours from the point of inspection. In addition, the America's Cutting Edge Real Estate Services brand is recognized for its utilization of high-tech mobile offices that are staffed by teams of appraisers in uniform. By leveraging advanced technology and process redesign, ACE has positioned itself for expansion into new markets across the United States.