Yogen Fruz To Acquire Eskimo Pie Corporation

Yogen Fruz World-Wide Incorporated announced that it has entered into a definitive agreement with Eskimo Pie Corporation to acquire the Richmond, Virginia based company for a purchase price of (U.S.)$10.25 cash per share to the shareholders of Eskimo Pie Corporation.

The agreement provides for a merger transaction by which Eskimo Pie Corporation would become a wholly-owned subsidiary of Yogen Fruz, subject to requisite shareholder approval.

As of February 29, 2000, Yogen Fruz has company-owned, franchised and non-traditional partnership locations in 82 countries. The Company operates a Family of Brands including Yogen Fruz, I Can't Believe It's Yogurt, Bresler's Ice Cream and Premium Frozen Yogurt, Swensen's Ice Cream, Steve's Ice Cream, Golden Swirl, Paradise, Ice Cream Churn and Java Coast Fine Coffees.