Franchise News Release: Richardson, TX - (Apr-4-2012)
Wingstop Announces Partnerships with Los Angeles Dodgers and Los Angeles Angels
Batter up! Just in time for Opening Day, Wingstop has been named the Official Wings Of The Los Angeles Dodgers and a Proud Sponsor Of The Los Angeles Angels.
The sponsorship includes more than 60 Wingstop locations throughout Southern California, including restaurants in Los Angeles, Ventura, Riverside, San Bernardino and Orange Counties.
“Wings and sports are a perfect match. We’re excited to bring together wing fans and baseball fans and support the Dodgers and Angels this season,” said Danny Sonenshine, president of the Wingstop Southern California Advertising Association.
As part of the Dodgers “Official Wings” sponsorship, fans who sign up for “Dodgervision,” an in-game text program, receive a text for 5 free boneless wings with a regular seasoned fry or beverage purchase if the Dodgers hit a home run during the 6th inning at home games. The offer is good the following day.
The campaign will be supported with Fox Sports West TV spots, billboard ads, commercials on KLAC-AM radio and KTNQ-AM Spanish radio and in-stadium signage.
The Angels “Proud Sponsor” partnership will include a full page ad in the game program, in-stadium baseline signage, pre-game spots on Fox Sports West, radio spots on KLAA-AM Angels Radio and KWKW-AM Spanish radio.
“Wingstop sells more than 100,000 wings daily in Southern California,” added Sonenshine. “We have some of the most loyal wing and sports fans around and look forward to cheering on the Dodgers and Angels this season.”
Wingstop has a strong history with professional sports. Wingstop Southern California is also the Official Wings Of The Los Angeles Lakers, and Wingstop was named the Official Wings Of The Dallas Cowboys and the Preferred Wings Of The Houston Texans in 2009. Hall of Fame quarterback and Fox sportscaster Troy Aikman has been the company’s spokesman since 2003 and joined the Wingstop board of directors in 2011.
Wingstop opened its first Los Angeles location in 2002 and has grown to more than 60 stores in the Southern California area and 100+ stores in the state.
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 500 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced more than eight consecutive years of positive sales increases, was crowned Wing King at the National Buffalo Wing Festival and has been voted ‘best wings’ by outlets across the country. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and joined the Wingstop Board of Directors in 2011.
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