Wingstop Executives To Judge Chile Pepper Magazine's Fiery Food Challenge (12/00)

Wingstop Restaurants, known for their unique chicken wing flavors, will send two representatives to be judges in Chile Pepper Magazine's annual Fiery Food Challenge taking place December 11-13 in Fort Worth. Antonio Swad, founder, and Rex Heckelman, manager/operato r of the corporate Wingstop store, will participate as judges in the national contest. The contest involves more than 350 products of well over 100 spice and seasoning companies. There are 48 categories including: the hottest beverage, marinade, packaging, salsa, and many others. The winners from each category will receive media coverage, the "Golden Chile" award, and promotional labeling for their products.

"Having a representative from Wingstop as a judge was a logical choice," said Rhonda Litsey, National Advertising Consultant of Chile Pepper Magazine. "When you think of spicy foods, you think of chicken wings and Wingstop has some of the most unique chicken wing flavors today." "We are very excited about this opportunity," said Swad "During the early development of the Wingstop concept, I asked Rex, a Restaurant veteran, to join me in developing our own original, proprietary sauces."

About Wingstop Restaurants, Inc
Wingstop is a Dallas, Texas based Franchise operation founded by restaurant veteran, Antonio Swad. The restaurant offers a nostalgic, aviation-themed atmosphere where the sole focus is on chicken wings. They feature eight unique wing flavors: Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian Barbeque, and Garlic Parmesan. The wings are always made-to-order and served steaming hot. Customers can also choose from a variety of beers, soft drinks, and homemade side dishes: bourbon-baked beans, fresh-cut seasoned fries, pearl potato salad, vegetable sticks, rolls, and assorted dipping sauces.

For franchise information visit Wingstop on BISON.

About Chile Pepper Magazine
Chile Pepper originated in Albuquerque, New Mexico as an annual publication in 1987. After much enthusiastic response the publication became bimonthly in the spring of 1989. Magnolia Media Group of Fort Worth, Texas purchased Chile Pepper from Out West Publishing on August 1, 1996. Joel Gregory acted as publisher for Magnolia Media. On May 7, 1999, Karl Singer and Jim Goldsmith, of Avenue Communications purchased the publication and Joel Gregory served as publisher with a vesting interest in the partnership. Chile Pepper magazine, aimed at the zesty food industry, is currently an 80-pages book plus cover.