Wingstop Signs Master Agreement to Open 120 Restaurants in Mexico

Based on the success of its stores in Mexico City, Wingstop today announced the company will add 120 restaurants across Mexico over the next seven years, thanks to a Master franchise agreement with WIS Master S.A. de C.V.

Franchise owners Antonio Ortiz Dominguez, Jose Francisco Cantu Quintero and Jose Luis Serrato Villegas opened 10 Wingstop locations in Mexico City over the last two years as part of an original Multi-unit franchise agreement. Now, with the master license, the group plans to expand Wingstop throughout the country through their own development and sub-franchises.

“We have found the perfect Franchise partners in WIS Master,” said Dave Vernon, vice president of franchise sales for Wingstop. “They've proven to be one of the strongest operating groups in the Wingstop system and have opened 10 successful stores in just two years. With this master agreement we expect to open an additional 14 to 17 locations in 2012.”

WIS Master is currently seeking qualified franchise candidates throughout Mexico who are interested in expanding with Wingstop.

“Now that Wingstop has established its international presence, we look forward to entering new countries in the near future,” said Vernon. “We are specifically targeting the Middle East, Latin America and Central America.”

About Wingstop
Founded in 1994 and headquartered in Richardson, Texas, Wingstop has more than 490 restaurants open across the United States and Mexico. The Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and the newest addition, Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries, cut daily in every Restaurant from Idaho potatoes. Wingstop has experienced eight consecutive years of positive sales increases, was named one of 10 best franchise Deals by QSR magazine and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion.