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Franchise News Release: Parsippany, NJ - (Jul-19-2000) WINGATE INNS OUTPERFORMS MID-MARKET COMPETITIVE SET IN SEVERAL KEY INDICATORS AS REPORTED BY D.K. SHIFFLET (7/00)After less than fours years of existence, Wingate Inn® hotels is making its mark on the hotel industry and consumers as the brand outperformed its mid-market segment competitive set in satisfaction, value and service as reported by D.K. Shifflet and Associates Ltd. According to just released statistics, 74% o all guests rated their satisfaction with the all-new construction brand as good or excellent as compared to only 59% fr the overall mid-market segment, while Wingate's value rating was 74% cmpared to the segment rating of 54%. inally, the brand's service rating was 64% wile the overall mid-market segment was 56%. /font> "These D.K. Shifflet statistics validate two of the brand's core points of differentiation - consistency and value, which both lead to customer satisfaction" explains Keith Pierce, president and CEO of Wingate Inns International, Inc. "With every Wingate Inn hotel featuring the same look and amenities, consumers know what they're getting no matter which hotel they visit. They also know that our all-inclusive pricing provides numerous amenities, such as a 24-hour business center, at no additional charges. All of this, plus outstanding customer service, results in extremely satisfied customers." Wingate Inns International, Inc. is an all-new construction hotel chain that opened its first franchised hotel in July 1996. Its focused service, upper mid-market franchised hotels feature sophisticated, consumer-based enabling technology and comfortable, oversized rooms that were created in response to business travelers' needs. All Wingate Inn hotels are independently owned and operated under Franchise agreements. |
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