Cutting-Edge Marketing Franchise Announces Midwest Expansion

One of the nation’s leading marketing strategies and technology concepts that specializes in helping businesses turn new movers into loyal customers, today announced it has inked three new development agreements with investors to open locations throughout Northeast and Northwest Indianapolis as well as Columbus, Ohio.

“Movers establish more than 70 new business relationships within the first six months of living in their new community,” said Brian Mattingly, founder and president of Welcomemat Services, noting that the company began Franchising in December 2010 and has since expanded into three states. “Welcomemat Services helps business owners tap into this niche demographic, which can provide a great return on investment for any business – the moving population. These three Franchise agreements are a strong testament to the demand for our services and we look forward to serving clients throughout the Midwest.”

The development announcement stems from a larger, regional expansion plan that will open several additional locations throughout the Midwest during the next six to 12 months. Currently, the company is a staple in the Southeast, where it has developed a loyal following of small and regional businesses that have used the company’s services to help build stronger relationships with their customers while increasing revenues and client retention for nearly a decade.
 
“While online deal sites continue to grow in popularity, they are not creating the necessary relationship between consumers and businesses that will help small business owners thrive and maintain customers for the long run,” said Mattingly, who added that these marketing tactics can potentially hurt small businesses by creating a customer base completely dependent on deals. “Welcomemat Services helps businesses create residual customer retention and recurring income for years by focusing on the new mover segment of the population. This group is proven to be five times more likely to become long-term customers than settled households.”

Welcomemat Services is known for its specialized loyalty program that delivers a gift certificate package of sophisticated invitations to new movers that may be redeemed at local restaurants, salons, medical practices and auto service centers, among others. The company is the first loyalty marketing platform designed for local businesses that employs proprietary technology to enable new mover information to be bar-coded into every certificate. The barcode information not only allows small businesses the ability to track response of their marketing dollars, but also gives them insight into the moving population in their area.

Currently operating in 11 territories throughout the southeast portion of the United States, the cutting-edge marketing firm plans to add 15 franchise operations in 2011 and more than 200 in the next five years throughout high profile, transient domestic markets.  

To augment the company’s strategic growth, in the summer of 2010, Welcomemat Services received nearly $2 million in capital investment from private investors to propel franchise expansion in markets nationwide. As part of this plan, Welcomemat Services is seeking sales-savvy individuals to develop the national Welcomemat network that is creating the next revolution in local, technology-based marketing. The average cost to purchase a Welcomemat Services territory ranges from $49,900 to $77,050, which includes a franchise fee of $35,000. Franchise owners are not required to have industry experience, but should have solid sales and networking skills in order to effectively build relationships with clients.

“Our new franchisees are a talented group of business savvy entrepreneurs, and we’re thrilled to have them on board to represent the Welcomemat Services brand in their regional markets,” added Mattingly.

About Welcomemat Services
Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patent-pending technology to store and log customer demographics for use by the local companies it supports. Welcomemat Services has 12 company owned units and began franchising in Q4 of 2010.