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Franchise News Release: (Jul-31-2006) Street Smart Franchising - Is Opening a Franchise for You?Due to the complication of the Franchise game, Joe Mathews, Don DeBolt and Deb Percival pulled their expertise in their new book, Street Smart Franchising (Entrepreneur Press, July 2006). It does what other Franchising books won't - it reveals the challenges within the franchise game using rare stories taken straight from the trenches. In the U.S. alone, there are an estimated 2,000 different franchisors as well as more than 770,000 retail outlets. These retail outlets employ about 8 million people, and account for more than $1 trillion dollars in annual sales. Mathews and DeBolt offer an in-depth look into what happens during the investigation and ramp up of a franchise business as well as "real world" tactics and strategies for succeeding in franchising. |
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