Franchise News Release: Mobile, AL - (Feb-1-2005)

Showhomes Franchise Deemed A Major Player In Home Management Industry

Budget Living magazine names Showhomes of America ‘the major player’ in the home management industry. Home management – the managing and staging of homes for sale has become a huge trend in real estate. Showhomes of America created the industry in the mid 1980s and has dominated the category since. Today, Showhomes of America is a thriving Franchise company with 38 locations in 24 states. Budget Living, a national lifestyle magazine, featured the Showhomes business model in its January issue.

Showhomes of America is a remarkable business model that is a win-win-win-win proposition for everyone involved. It is based on simple fact that numerous studies have confirmed – a furnished, tastefully decorated home that is well maintained typically sells faster and for a higher price. 91% o realtors surveyed at the 2004 National Association of Realtors convention stated that decorated homes kept in show-to-sell condition sell for at least a 5% hgher price.

The model consists of a mutually beneficial relationship between the owner, the realtor, the home manager and the Showhomes franchisee. A qualified home manager gets to live in a luxurious home that would otherwise be priced well beyond their budget. In return the home manager pays most if not all of the utilities, maintains the property, keeps the home in “ready to show” condition and is prepared to move once the home is sold.

The homeowner is not burdened with what are often thousands of dollars in holding costs and the home often sells faster and for a higher price. The realtor finds the home in “show to sell” condition at all times. The franchisee creates a successful business from a multi-million dollar real portfolio that they don’t own.

Showhomes has just begun an intense but selective campaign to recruit new franchisees with plans to open 12 franchise locations this year. Demand for Home Management services is at an all time high.

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