Franchise News Release: Baltimore, MD - (Jul-31-2006)


Senior Helpers Franchise Expands to Atlanta


Senior Helpers, one of the fastest-growing professional caregiver services that assists senior citizens living at home, has announced its first Franchise agreement in Atlanta. This is the 20th franchise for Senior Helpers, which began Franchising in August 2005. Franchisee Linda Pirog, a resident of Coweta County, will provide in-home service to senior citizens and their families throughout Atlanta and its southern suburbs. She plans to open in September after completing training at the Senior Helpers' corporate office.

Prior to becoming a Senior Helpers franchisee, Pirog spent 20 years in retail with Toys "R" Us and Kirkland's. After having trouble finding in-home care for her mother-in-law, and watching her own mother's health decline last year, she began looking for a Business Opportunity where she could work with seniors.

"My husband and the family really struggled to find an in-home solution for my mother-in-law once her health deteriorated," Pirog said. "It was a terrible thing to go through because all she wanted was to stay in her own home, but it was becoming too difficult for her to live alone. The best solution we could find at the time was to move her into assisted living. When I found Senior Helpers, I knew from first-hand experience that this was a business with a market that was ready and willing to be served."

Senior Helpers CEO Peter Ross said the company was created to meet the needs of aging Baby Boomers and their parents or family members who are not ready to move to a retirement or nursing facility.

"Senior Helpers is here to provide at-home care for older adults who are capable of living on their own and just need someone to help out in their everyday lives," said Ross. "We provide professional caregivers who do everything from meal planning, running errands and helping with laundry, bathing and grooming. Our clients want the ability to be on their own but may need help from time to time."

Ross added that Senior Helpers is not only a service for patients, but also for the adult children, spouses and other relatives that find it difficult to provide daily care for loved ones themselves.

"There are over seven million people in this country that are informal caregivers to family members," Ross said. "As much as family members want to support their aging parents, they may not be able to get away from work or other obligations to provide the degree of care necessary. We want to help with this responsibility and provide a portion of care when needed."

The company's expansion into Georgia and other markets across the country meets the needs of the expanding number of older adults who live alone. Over the next 20 years an estimated 15 million Americans over 65 will be living alone and 20 percent will face difficulty in performing daily activities.

"This is a much-needed concept and I'm excited to be a part of it," Pirog said. "Atlanta, especially the Peachtree area, has a large retirement population and I know there are many people who will benefit from our help."

About Senior Helpers
Senior Helpers connects professional caregivers with senior citizens who wish to live at home as opposed to a nursing or assisted living facility. Based in Baltimore, Maryland, Senior Helpers strives to be a leading companion service and personal care provider that offers dependable and affordable care and better quality of life for clients and their families.



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Senior Helpers
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Home Based: Yes Training: Yes Support: Yes VetFran Member: Yes

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Related Franchise News:
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- Jul 31,2006







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