The region's most important International Franchise expo is to be held soon again in Budapest

 According to the international business agenda the Second Hungarian BuyBrand Show and International Franchise Expo to be held between 28th and 30th September this year, will be the most important event of this type in the Central and Eastern European region. Experts say that in this geographical area franchise and other business cooperation techniques based on buying brands have a great future - this kind of expectation is well supported by the fact that there is a considerable interest in the forthcoming Budapest event.

The Second Hungarian BuyBrand Show and International Franchise Expo, already ranged in the line of international franchise exhibitions, is expected to be the most important event in the region.

Franchise expositions are very popular in the international business life, due to the role they play in intermediating business partners.

The Budapest expo to be held between the 28th and 30th September in considered as an important international event, the first great franchise exposition in Central and Eastern Europe, having already around 70 registered participants. The exhibition is supported by several professional bodies and associations as well, among others Ministry of Economics and Transportation, the National Federation of Employers and Industries, ITDH (Hungarian Investment and Trade Development Company) and the U.S. Commercial Service, Canadian Embassy, French Embassy, Italian Chamber of Commerce for Hungary, MTESZ (Federation of Technical and Scientific Societies).

Besides the international participants there will be present also Hungarian exhibitors in the show. Several national enterprises have already proved that their brand and service methods mean quality for the consumers. For these enterprises an efficient way of reaching market growth can be the selling of their brand and commercial know-how. Finding a foreign partner maintaining the quality of the trade mark has the same importance for Hungarians and foreigners, since only this way a brand can uphold its commercial value.

„In the franchise business and other trade partnerships based on buying brands, both parties can turn it to account” – says dr. katalin Mandel, managing director of DAKEXPO Ltd. „The brand owner network can practically expand and extend its field of operation by involving the partner’s capital into the business. In the same time partners give their money for a successful brand and market methods and, a very important aspect is that they always keep their entrepreneurial independence. Furthermore a significant element of cooperation in franchise system is the quality itself: the seller of the given trade mark must put faith in the high quality work of the partner involved into the business and, of course, the partner must meet this requirement. From the one hand, the October expo ensures a concentrated forum for brand proprietors and from the other it gives an opportunity for those having the intention of intitiating this kind of entrepreneurial activity”.