Red Roof Inns' New 'Always Stop At Red' Ad Campaign Focuses On Brand Consistency (3/00)

Using the wit of comic actor Martin Mull and a strong message of brand consistency, Red Roof Inns has unveiled its "Always Stop At Red" television advertising campaign.

The four new :15 spots and three new :10 spots were premiered to franchisees and company employees at the March convention. The spots feature on-air personality Martin Mull asking the viewer to choose a Red Roof Inn, where one can always get a clean, quiet room with a great rate. Using wit and viewer empathy, the new ads emphasize the fact that Red Roof Inns are consistent from location to location -- a major distinguishing point from other economy lodging brands.

Each spot focuses on different attributes of the properties, including cleanliness; quiet, up-to-date amenities; and friendly service. This year's media plan for Red Roof Inns includes national and regional TV; programs to reach guests while they are traveling, such as Greyhound bus wraps; a print campaign in USA Today; and a greater presence on the Internet.

Accor Economy Lodging is the nation's largest operator of economy lodging properties and the North American economy lodging division of Accor S.A., the world's third-largest hospitality company. In addition to Red Roof Inns, AEL operates the Motel 6 and Studio 6 brands. In aggregate, they comprise more than 10% o the entire U.S. economy lodging sector with more than 1,120 properties, representing more than 122,000 rooms throughout the 48 contiguous states.