Jennifer Simler Named Director of Marketing for Raising Cane’s

Raising Cane’s Chicken Fingers®, one of the fastest-growing Restaurant chains in the U.S., has named Jennifer Simler to the position of director of marketing.

Simler brings nearly ten years of advertising and marketing experience to Raising Cane’s. In her new role, she will head the Raising Cane’s marketing team and be responsible for advertising, public relations, brand strategy and overall marketing. 

Simler previously served as a senior account director for Propaganda, Inc., a nationally-recognized advertising agency in St. Louis, where she specialized in restaurant marketing. Prior to that, she worked for D’Arcy Masius Benton & Bowles of St. Louis where she managed several multi-million-dollar accounts for national and international brands.

“Jennifer’s strong passion and vast knowledge of marketing and advertising will be an incredible asset to the Raising Cane’s team,” said Clay Dover, president of Raising Cane’s. “She will fill a central role as we continue to expand our network of restaurants across the U.S.”

Simler is a graduate of Northwest Missouri State University with a bachelor’s degree in journalism. 

About Raising Cane’s:
Founded in 1996 in Baton Rouge, La., Raising Cane’s Chicken Fingers has more than 70 restaurants in 13 states with several new restaurants under construction.  The Company has one love – chicken fingers – and focuses its menu on fresh, made-to-order chicken fingers, grilled Texas Toast brushed with garlic butter, fresh cole slaw and crinkle-cut French fries.