Pump It Up Organizes National Adoption of Hurricane-Affected Families

In the true spirit of its philanthropic culture, Pump It Up, a fast-growing national Franchise specializing in private children’s party facilities featuring giant inflatable playgrounds, announced today it has rolled out a system-wide program in which all 105 Pump It Up franchise owners nationwide can directly lend support to families affected by Hurricanes Katrina and Rita.

Pump It Up is pairing with “Families Helping Families,” a Louisiana non-profit network of family-directed resource centers that has been supporting families with special needs since 1992, most recently focusing on hurricane victims.

“This program supports Pump It Up’s mission to partner with people and organizations who share our passion for creating exceptional experiences that enrich the lives of children and their families,” said Brenda Dronkers, Founder and Chair of Pump It Up. “The primary purpose of the program is to touch the lives of families and children in need, and Pump It Up is in a unique position to use its existing relationships in each of the communities with franchise locations to get the town involved in a fun and beneficial way.”

Through the program, Pump It Up franchisees have the opportunity to “adopt” a family and then host special fundraising events for them, as well as partner with local media to generate additional community support. Each family will provide the Pump It Up franchisee with a “Wish List” to help guide their fundraising efforts. Possible fundraising events for the families include donating a percentage of each party held; collecting money, gifts, toys and clothing in drop-off donation boxes; a special open house day for the community to meet and donate to the family; and joint fundraising with the local Chamber of Commerce.

About PUMP IT UP

Pump It Up is the only party facility of its kind, treating its guests to a large indoor arena filled with a wide variety of engaging, challenging and interactive inflatable structures, including a custom inflatable bounce house, inflatable slide, inflatable obstacle course, inflatable boxing arena, inflatable jousting arena and even an inflatable throne for the birthday person. Pump It Up is headquartered in Pleasanton, CA and currently has 103 locations in 31 states, and an additional 10 facilities set to open by the end of 2005.