PromoMedia Of Minneapolis Awarded 2007 Blimpie Broadcast Media In 25-35 U.S. Markets To Support Franchise Network

Razor Competitive Edge, Kahala Corp. and Blimpie Franchise Systems have awarded Minneapolis-based PromoMedia, a leading U.S. media services firm in the franchise, dealer, retail and consumer packaged goods categories, the Blimpie 1,210 Restaurant chain’s broadcast media planning/buying assignment in 25-35 U.S. markets for 2007.

Since 2005, PromoMedia has worked with Blimpie in planning and buying their franchisee Co-op media. On the new assignment, PromoMedia will service Blimpie in three promotional periods on a trimester calendar basis, supporting Blimpie with media broadcast planning and execution services in radio and television.

Kathryn Blackwell, Vice President of Marketing at Kahala Management (parent company of Blimpie), said “we are very excited to partner with PromoMedia. Their experience managing franchise co-ops, along with the narrowcast approach to planning and buying was appealing and we were impressed by the team, the strategic thinking and the insights into our business.”

PromoMedia chief strategist Thom Johnson said, “securing this assignment from Blimpie and Kahala was very satisfying having won a competitive shoot-out with other media firms, but especially coming as an endorsement from one of the leading U.S. retail marketing agencies in Razor Competitive Edge. They (Razor) saw considerable value in our ability to target media more efficiently and effectively by store, maximizing the profitability of their media dollars. We look forward to a long and productive relationship.”

PromoMedia services will include annual media planning, media research, negotiating and placing spot TV, spot radio and spot and local cable, during-buy audits, post-buy analysis/evaluation, trafficking creative materials and instructions, media sponsorships and added-value merchandising around the media buy. Other PromoMedia clients include Yamaha Motor Corp. USA , Yamaha Dealer Groups Yamaha Marine, Curves International, Kellogg Company, Pier 1 Imports, Select Comfort and Pearle Vision Centers. For consumer packaged good clients, PromoMedia offers manufacturer account-specific media programs to retailers to pinpoint media in the “5-8 mile batttleground” around a supermarket to drive incremental product sales.

Blimpie Franchise Systems, a part of Kahala Corp., is a franchisor of sub sandwich QSR locations throughout the Unites States. It currently has 1,210 locations in 140 markets. Kahala Corp. operates and Franchises 212 juice bars and health food cafes in U.S. under the brand names Frullati Cafe & Bakery, Surf City Squeeze, Rollerz and Tahi Mana, and is based in Phoenix .

Razor Competitive Edge, based in Dallas , is an “unconventional” hub spoke retail marketing agency that specializes in creating customized marketing targeted for retailers in a multi-channel selling environments. Besides Blimpie, Razor also manages integrated marketing efforts for retail industry leaders such as Domino’s Pizza, Rent-A-Center and Popeyes Chicken & Biscuits.

For more information on PromoMedia, contact Tim Browne, Senior Vice President, 952-215-0023, or on The Franchise Supplier Directory.