PostNet And iC Group Launch Small-Business Marketing Program

Businesses and professionals don’t need large marketing budgets to compete with major organizations who offer big prizes and cash to attract customers.

“As a supplier of marketing solutions to more than 30% o the world’s top brands we are always looking for new ways to offer the significant benefits of our programs such as increasing traffic and brand excitement,” stated Duncan McCready, Executive Vice President of iC Group. “With the arrival of PostNet in the Canadian market we are thrilled to provide the small-business community with opportunities to launch high-impact consumer marketing programs in a simple and affordable manor. They will be able to achieve the same impact as most large-scale brand marketing promotions, yet not have to incur the large-scale costs typically associated with planning and development. ”

Marketing-in-a-Box is a complete marketing solution available to PostNet franchisees which includes a consumer sweepstakes promotion with prize pools ranging from $10,000 - $50,000. The cost of the solution is a fraction of the cost of the total prize pool. The package also includes designed point-of-sale materials including posters, ballots and post cards. It can be further enhanced by delivery of post cards and flyers to consumers or businesses and the addition of a web element and/or custom graphics. To find out more please visit www.postnet.ca/miab.

McCready explains sweepstakes promotions are one of the most highly sought programs by marketers because consumers are familiar with and like sweepstakes. He adds that the chance to win big prize is effective in driving traffic and creating brand excitement, regardless of whether it is for major organizations or the small-business owner.

“PostNet is the ultimate business support centre and the addition of Marketing-in-a-Box continues to differentiate our concept and our franchisees from the competition,” remarks R.J. (Rob) Anderson, CEO. “This exclusive arrangement with iC Group allows us to deliver on our brand commitment of create – duplicate – deliver. We are in business for business.”

About PostNet Canada
PostNet is a business and consumer services Franchise featuring digital copy and document services, printing and finishing services, computer/Internet services and domestic and international shipping, private mailboxes, shipping and packaging supplies, office supplies and more. The company has grown to over 900 Franchises throughout North America and abroad including Angola, Botswana, Brazil, Colombia, Ireland, the Middle East, Puerto Rico, South Africa and Venezuela . Myles franchise Corporation is the Canadian Master Franchisor for PostNet.

About iC Group LP
iC Group is a leading provider of interactive promotions, games, contests, sweeps administration, promotion risk management and insurance solutions. We are a trusted partner in the design and implementation of secure, high-impact promotion solutions for over 30% o the world’s top brands and leading promotion agencies.