Pops Corn™ Takes Steps to Franchise Successful Brand Company finds niche in simple, traditional formula

Pops Corn™, named “America’s finest flavored popcorn,” in an effort to further grow their brand, will begin Franchising this year. The company, founded in 2000 by brothers Lee and Lonnie Feldman, is slated to be the frontrunner in the increasingly popular specialty popcorn industry.

The select number of flavors and strict quality control process, which insures a consistently good product, makes this brand a natural for franchising. For help in this process, the Feldman’s turned to global franchising experts, Accurate Franchising. “We know all there is to know about quality popcorn, but franchising was new for us,” says Lee Feldman, president. “We needed to insure that the integrity of the brand that we built would remain intact through the transition into a franchise. So, we turned to the experts. They took the time to learn our concept and truly work with us to develop a strong Franchise that could help make others profitable.” 

“Accurate Franchising is very selective with clients,” says Stephen Seltzer, account director. “Franchising can only work if the concept is strong and can be replicated. Because Pops Corn™ kept the process simple by not having too many flavor selections, it is easier to replicate the system. Couple that with their incredible commitment to quality and that makes Pops Corn™ an ideal franchise client.”   

The company quickly found a comfortable niche within the rapidly growing industry by choosing simplicity over novelty. Separating themselves from the competitors who offer tons of flavors, Pops Corn™  focused on perfecting the traditional and most requested flavors: Pops Famous Caramel Corn, Pops Cheddar Cheese, Pops Original Buttered, Pops Kettle Corn and Pops Famous signature flavor, Pops Chocolate Covered Caramel Popcorn. “It became evident early on that our customers were mostly seeking the traditional flavors that they knew and loved,” says Lonnie Feldman, vice president. “We realized that focusing on and offering the best of what our customers wanted would be the way to go for us. It is just like with pizza, where most people still prefer cheese or pepperoni. Our adherence to tradition has helped us grow to become identified as an American standard.”
Part of being considered an American standard is a responsibility to provide the highest quality products. Quality control is a top priority through the entire process of inspection of the kernels grown on the Pops Corn™ farm in Morganfield, Ky., proprietary blend of caramel to the kosher certification process.

“Americans know popcorn,” says Lonnie. “In an industry like ours, there is no getting around quality. Our customers know the product and will notice if it isn’t right.”

About Pops Corn™:
Pops Corn™ was founded in the year 2000 by Lee Feldman and his brother Lonnie Feldman. The company is now enjoying their seventh year of retail commerce with company-owned locations in southern Florida as well as Michigan. The Feldman brothers have sold more than 105 tons of delicious Pops Corn™ flavored popcorn and over 100,000 delicious Pops Corn™ filled Holiday Tins. 

About Accurate Franchising:
Launched in 2007, Accurate Franchising helps business owners go from concept to franchise. The process begins by analyzing the business concept to ensure it will translate into a successful franchise. Drawing upon their 30 years of experience successfully franchising UFG brands like SIGNARAMA and EmbroidMe, Accurate Franchising consultants provide strategic planning, sales support/training, marketing, operations, legal, financing and real estate assistance – all designed to help business owners grow. To provide the personalized and time-intensive consultation required, Accurate Franchising currently limits the program to five clients at a time.