Planet Smoothie Franchise Searching for Next Cup Man

Planet Smoothie is now accepting online auditions to become the "Cup Man," the long-standing icon from Planet Smoothie, one of the country's most sought- after smoothie concepts. Consumers will be thrilled to discover they can submit an audition video now through February 21 in hopes of taking a front seat in an eco-friendly vehicle for a cross-country healthy, green adventure this Spring. While Cup Man may not travel faster than a speeding bullet, he will do more than simply attend the cross-country voyage - along the way he will highlight activities that are 'Good for You and Good for the Planet.' Enthusiasts need only demonstrate why they believe they can take the role of Cup Man and Cup Man's alter ego, who will write a Blog chronicling his cross-country adventure, titled The Daily Planet.

Fueled in part by a menu of smoothies from Planet Smoothie, the Cup Man will cover more than 3,000 miles, departing Orlando, Florida mid-March and powering down in San Diego, California in mid-April. Don't be surprised to find the Cup Man splashing in an eco-friendly pool, visiting a biodiesel plant, making an organic chocolate bar, learning about solar power or riding an airboat through the Florida Everglades.

Candidate Requirements
Candidates are required to submit a video of why they feel they would make the best Cup Man for the 30 day green trek. Before submitting however, Planet Smoothie encourages candidates to read the fine print. MUST BE ABLE TO HIT THE ROAD FOR 30 DAYS SEEKING EXPERIENCES AND PRACTICES THAT ARE GOOD FOR YOU AND GOOD FOR THE PLANET.

The Cup Man will hit the road in March. For making the cross-country trek, the Cup Man stands a chance of taking home its own Planet Smoothie Franchise and a supply of healthy beverages.

Search Details
Planet Smoothie has partnered with ViTrue to provide its consumers with the premier user-generated video platform on the Web. Utilizing ViTrue's platform, consumers are able to submit audition videos and view other Cup Man auditions directly from the Planet Smoothie Web site. Updated information will be posted throughout the month of January and consumers can submit their videos through mid-February.

In addition to finding out about the Cup Man Quest online, consumers can look for information at 120-plus Planet Smoothies stores across the country. Throughout the program, consumers will have a chance to win good for you and good for the planet prizes and coupons.

"Planet Smoothie understands that consumers today want to become a meaningful part of the brands they love. This tightly integrated online and offline Cup Man promotion is an exciting example of the Company's innovative approach to enabling its customers to immerse themselves in the brand experience," explains Reggie Bradford, chief executive officer of ViTrue. "This campaign takes a traditional off-line brand promotion and fuses it with an engaging and exciting on-line experience by combining real world grassroots marketing with disruptive online video technology. Planet Smoothie's promotion offers consumers a way to truly become part of the Planet Smoothie brand online, in store and across the country."