Palm Beach Tan Fortifies National Expansion with Addition of New Director of Franchise Sales

Palm Beach Tan, industry leaders in indoor tanning, announced today that Eric Edwards has joined the executive team as Director of Franchise Sales. Edwards will use his longtime expertise in franchise sales and marketing to initiate and continue the expansion of the Palm Beach Tan brand nationwide.

Before joining Palm Beach Tan, Edwards served as a Franchise Sales Representative for the Southeast with Dairy Queen. He previously owned two Dairy Queen Franchises in Charleston, South Carolina and was eventually promoted to the Developmental Department by corporate headquarters. Most recently, Edwards served as Senior Director of Development for Pizza Inn.

"My dual experience on the corporate side and as a business owner will provide me with a strong understanding of operations that will help me grow and strengthen the Palm Beach Tan brand," said Edwards.

In his new position, Edwards will focus on increasing the number of Palm Beach Tan franchises throughout the United States. Edwards' addition to the Palm Beach Tan team will likely add to their expansion plan for 2006: the tanning experts plan on opening 30 more franchise locations as well as eight corporate locations.

"We are excited to welcome Eric to the team and look forward to utilizing his specialized sales experience and knowledge of Franchising to grow and strengthen the Palm Beach Tan brand," said Steve Berkman, Vice President of Franchise Services at Palm Beach Tan. "Edwards has a stellar reputation in franchise development, and I am confident that he will help us take Palm Beach Tan's national expansion efforts to the next level."

About Palm Beach Tan

Founded in 1990, Palm Beach Tan, Inc. has become an industry leader in indoor tanning. Operating their brand of tanning superstores successfully for 15 years, Palm Beach Tan opened its first franchised location in 2003. Palm Beach Tan now operates 46 corporate superstores and has 46 franchised superstore locations in 18 markets nationwide.