Palm Beach Tan ® In-Lobby Video, “Life Needs Color” Wins Two Prestigious Telly Awards

The 28th Annual Telly Award winners this year included Palm Beach Tan’s In-Lobby video, which won two prominent awards. Robinson Creative Inc., Palm Beach Tan’s ® advertising design firm, won top honors in two categories – Best Sales Video and Best Direct Marketing for the Palm Beach Tan ® lobby audio/visual presentation.

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international competition and receives over 13,000 entries annually from all 50 states and many foreign countries. The award program only selects silver and bronze winners in each category. The Silver Telly represents the highest honor and the Bronze Telly is awarded for outstanding achievement.  The Telly Award Statuette is designed and fashioned by the acclaimed company that manufactures the Oscar ® and Emmy ® award, and is a highly visible and lasting symbol of creative excellence.

Robinson Creative Inc. was awarded a Silver Telly for Direct Marketing and a Bronze Telly for Best Sales Video.  It is an impressive achievement for this project to be recognized in two separate categories.  The lobby presentation uniquely introduces Palm Beach Tan’s ® products, services and consultants while building a distinctive signature image for the company.  The impressive piece presents three target client demographics.  Their individual lifestyles are illustrated while custom tanning options and levels of memberships are described.  The video highlights each customer’s life differences while Palm Beach Tan ® custom fits a tanning program for a variety of needs.  This image-building presentation also compliments the stand-alone features only available at Palm Beach Tan ®.  It also introduces the first tanning rewards program in the industry, Palm Beach Tan ® Premier TM.  The in-lobby video utilizes a dynamic visual style with a cinematic film look, probing camera, upbeat music and exciting on-camera personalities; and features award-wining director, Andrew Librizzi.  Waiting clients are treated to the lobby presentation in over 120 Palm Beach Tan ® salons in 18 markets across the country.

About Palm Beach Tan
Founded in 1990, Palm Beach Tan, Inc. has become a leader in the indoor tanning industry, with 54 corporate locations and has 73 franchised locations in 18 states.  With corporate locations in Dallas , Atlanta and Las Vegas , the company plans to add ten additional corporate stores in 2007.

Palm Beach Tan specializes in large, spacious facilities with approximately 3,000 square feet with 20 to 25 tanning beds.  This is two to three times the size of a typical tanning salon.  The company offers convenience and a full range of services – three levels of tanning beds, UV Free Mystic Tanning and premium skin care products.  Palm Beach Tan offers its customers unlimited tanning without contracts or commitments.