Pak Mail Celebrates 20 Years with a New Look and Feel

Founded in 1984, this year marks the 20th anniversary of Pak Mail Centers of America, Inc. Over the course of the past two decades, this company has sustained a healthy pattern of growth and is now showing all the signs of a bright future with a clear vision and bold new look.

During the past year, Pak Mail has undergone a major facelift, both inside and out. Almost two years ago, Evan Lasky assumed the leadership ranking of CEO and President of Pak Mail (Mr. Lasky had served as Executive Vice President and Chief Operating Officer of the company since 1988). Since then a revitalization plan has been implemented which, among many other things, has resulted in the company adopting a new look incorporated in all its marketing messages and a new, updated store design, completed just in time for its 20th Anniversary celebration.

With more than 400 operating franchises, the company continues to grow and emphasizes to prospective franchisees that when you choose Pak Mail, you “choose the opportunity of a lifestyle.” In a colorful, attractive Franchise sales brochure and on their new Web site, prospects are shown photographs of happy individuals and couples, all portrayed to demonstrate that the investment in a Pak Mail franchise allows them to control their destinies and live the lifestyle they’ve always wanted. Pak Mail centers operate during normal business hours allowing franchise operators the added value of time with family and friends which often is not a luxury typically afforded to owners of small businesses.

The new Pak Mail store design is the result of extensive research and analysis and the dynamic new look exudes professionalism and functionality. Dynamic marketing messages are delivered in large, colorful framed posters around the store and back-lit images are displayed in cases picturing a variety of unique, shippable items that can be seen from the exterior of the store throughout the day and into the night. “Our goal was to project an image of confidence and peace of mind when it comes to packing and shipping the customer’s precious items and to demonstrate that you have choices when it comes to just how you choose to ship anything anywhere,” says Ralph Schregardus of RCS Retail Interiors, Pak Mail’s design team.

The company has also incorporated the new design elements and messages into new fleet graphics used on the vans and trucks and in the direct mail and promotional pieces used by Pak Mail franchisees in the daily operation of their businesses. All in all, the company has successfully completed a major overhaul to advance it into the future.

In addition to the more obvious enhancements already described, there are additional components that make this an appropriate time to celebrate a significant milestone. A survey of franchisees, staff, vendors and Pak Mail partners indicates that the company has earned an enviable reputation as a company with a primary commitment to help others be successful and has become known to consistently conduct its day-to-day operations with fairness and integrity. “During the 15 years that I have worked with Pak Mail, I have observed its management become increasingly more committed to fostering an environment that both promotes franchisee success and encourages open and positive franchisor-franchisee relations. The enthusiasm and genuine concern for the company and the Pak Mail franchise system as a whole is reflected in the positive attitudes of the entire Pak Mail staff,” says Pak Mail counsel Kim I. McCullough of Perkins Coie LLP.

Pak Mail is a premier specialty packaging, shipping and business support franchise with more than 400 centers in North America and 60 international locations in sixteen countries.