MyCity.com to Offer Franchises in 600 U.S. Metropolitan Territories

MyCity.com™ announced that it has begun selling Franchise rights to 600 metropolitan U.S. territories covering over 50,000 U.S. hometowns on the world's largest community portal. Local MyCity.com franchise holders will be positioned for multiple revenue streams, including local and national advertising; development and hosting of local Web sites and locally generated e-commerce.

Franchise rights fees range from $27,500 through $42,000 depending on the size and desirability of the territory. The Company anticipates revenue in excess of $20 million for the one-time sale of these franchises. "Obviously, we expect the major metropolitan areas to go first," noted Chuck Woolweaver, MyCity.com VP of Franchise Development, "but we believe there is great value in the markets below the top 50. Current competitors in the city portal arena have basically ignored the middle and small markets, which gives franchisees a terrific opportunity to build strong operations without significant competition."

Under the Company's Internet franchise Program, local franchisees manage local market affiliates, develop regional content and media partners, sell local advertising and MyWebkit™ solutions and foster local media promotional bartering arrangements. The Internet Franchise Program was developed with Chicago-based Francorp, one of the largest franchise consulting companies in the world.

The Program provides franchisees with comprehensive training seminars, marketing materials, and support services to allow franchisees to quickly move into the Internet business with the sophisticated look and feel of a world class Web site.

MyCity.com, America's largest local community portal, is a national network of online city guides serving more than 50,000 US hometowns. Focused on the needs of local residents, MyCity features comprehensive information on local government, parks, neighborhoods, organizations, clubs, activities, events, services, schools, real estate, news, personalities, arts, entertainment, sports, recreation, businesses, shopping guides, professional resources, weather and more.

Bringing local consumers and businesses together through its Local Wide Web, MyCity.com provides small businesses the easiest, quickest and most cost-effective means to create, market and maintain their own Web sites. Through products like MyWebkit™, MyCity Mall, MyCity Targeted Ad Delivery System and the Local Business Resource center, MyCity brings local businesses into the electronic business arena, driving in-store traffic and enabling the click and mortar marketplace.