Franchise News Release: Waco, TX - (Jan-2-2004)


Mr. Electric® Celebrates 10th Anniversary


Mr. Electric®, the world's largest electrical service and repair franchise, is celebrating its 10th Anniversary.

"It's incredible what we've accomplished in a decade," said Rick Cross, president of Mr. Electric. "This Franchise was built from scratch to become the first franchise in the electrical service and repair industry, and today we have more than 150 locations around the world."

Cross credits the growth of the company to a strong franchise operating system, intelligent franchise owners, and a powerful marketing and branding campaign.

In an industry fractured by business operators too often reliant on new construction or changing day-to-day economic conditions, Mr. Electric has introduced the steady business opportunities of service and repairs under a trusted and growing national name.

"We've helped some incredible independent businesses take their growth and local success to the next level after joining the Mr. Electric network," Cross said. "Whether just starting out, growing a second or third generation business, or planning for future succession, our franchisees have found a great training system, a reliable and knowledgeable peer network, a valuable brand and the marketing and operational tools necessary to achieve their highest goals with Mr. Electric."

Mr. Electric was established by The Dwyer Group, based in Waco, Texas, as one of its six franchisor subsidiaries specializing in the service trades. Mr. Electric sold its first franchise in 1994 and quickly grew to be ranked as one of Entrepreneur Magazine's Fastest-Growing Franchises. The company has consistently been named to Entrepreneur's Franchise 500 ranking, and aggressive plans are in place to continue Mr. Electric's expansion throughout the United States and the world.

The company recently announced a 13.8 percent increase in sales revenue in 2003, and the collective buying power of the network continues to bring power to Mr. Electric's close association with preferred vendors to offer products and services to customers nationwide.

About Mr. Electric
Mr. Electric® is a global franchise organization offering residential and light commercial electrical installation and repair through more than 150 locations worldwide. Mr. Electric is a subsidiary of The Dwyer Group, Inc., one of the world's largest franchise holding companies in the residential and commercial service business.

About The Dwyer Group:
The Dwyer Group, Inc., based in Waco, Texas, is a holding company that owns six franchise businesses. Each business sells and supports a different service-based brand name franchise under the following service marks: Aire Serv® Heating & Air Conditioning, Glass Doctor®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor® in the UK), and Rainbow International® Restoration and Cleaning. Collectively, the franchisees of these franchise concepts offer customers a broad base of residential and commercial services.




 

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