MotoPhoto Announces Web Site for Customer Photos and Other Programs (2/00)

Moto Photo, Inc. unveiled a new service to host customer photos which have been uploaded from MotoPhoto stores across the system.

"MyMotoPhotos" is accessible through the company's website, by clicking on the "Your Photos" option. The new service allows MotoPhoto customers to have rolls of film scanned and uploaded at the same time they are processed and printed. Once uploaded, captions can be added and photos can be shared with family and friends via e-mail or the roll ID can be shared with loved ones allowing them to view the entire roll. Reprint and ancillary product ordering capability is expected to be added in the near future.

The company's homepage has also been upgraded to be more attractive and simplify navigation. Visitors are now greeted with colorful photos and promotional messages including current promotions, photo of the month contests, creative photo ideas, and a link to view online photos as well as to the members only ClubMOTO section.

These and other announcements were made to the company's franchisees at a Franchise Advisory Council meeting held in connection with the 76th annual Photo Marketing Association convention being held in Las Vegas this week.

Michael F. Adler, Chairman and CEO, said, "We continue to be very encouraged by the advances in technologies that are giving consumers more ways to enjoy the taking and sharing of images. We are just beginning to capitalize on these opportunities. For example, 70 of our locations are now able to upload customers' photos, produce CDs and floppy disks. We expect that number to triple by the end of the year. The stores are experiencing good customer response to these services."

Mr. Adler stated, "We also reviewed progress of the franchisees on several concept enhancement tests we are running and an increasing number of concept enhancements will be tested this year. These enhancements will be the foundation for increasing our rate of growth in store sales, franchise units, sales and profitability."

Moto Photo, Inc. is a Dayton, Ohio-based franchisor and operator of 420 one hour photofinishing labs and portrait studios in the U.S. and Canada, including 47 affiliate stores in Norway.