Franchise News Release: Midlothian, IL - (Apr-18-2005)


MORAN INDUSTRIES, INC. ANNOUNCES MARKETING COORDINATOR


Melissa Lachcik Joins Leading Automotive Aftermarket Franchise to Help "Drive" Brand Awareness

Moran Industries, Inc., one of the nation's leading franchisors of automotive aftermarket centers, recently announced the addition of Melissa Lachcik as marketing coordinator to increase the effectiveness of franchisee support.

"I am thrilled to bring on board a qualified, hard-working individual to help support and grow our family of franchise owners around the country," said Barb Moran, president and CEO of Moran Industries, Inc. "Melissa is the ideal candidate to expand our marketing team and continue our progressive initiatives to build brand awareness and offer an additional level of expertise and counsel to our network of franchisees."

As marketing coordinator, Lachcik will be responsible for development of graphic and written communication components for the Moran Industries concepts - Mr. Transmission, Alta Mere Complete Auto Imaging and Milex Tune Up and Brake.

"After spending several years sharpening my marketing, graphic design and communications skills, I look forward to making an immediate and direct impact on the positive growth of Moran Industries," Lachcik said.

Prior to joining Moran Industries, Lachcik held positions that enabled her to develop marketing initiatives, design collateral materials, manage special events and execute lead generation systems. A resident of New Lenox, Ill., Lachcik holds a Bachelor of Arts degree in journalism/communications from the University of St. Francis.

About Moran Industries, Inc.

Based in Midlothian, IL, Moran Industries provides specialty products and services in virtually every aspect of the automotive after market through five franchise brands and a total of 239 locations: including Transmission USA service locations (Mr. Transmission, Multistate Transmission, Dr. Nick Transmission); Alta Mere Complete Auto Imaging centers; and Milex Tune Up and Brake Centers.




 

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