Moe's Southwest Grill Teams Up With the Coca-Cola Racing Family to Give Racing Fans a Chance to Win "The Big Race Getaway"

Attention Racing Fans: One Little Sip …and YOU Could Be Sitting Track-Side! 

Moe’s Southwest Grill and The Coca-Cola Racing Family today announced the “Moe Knows Racing” sweepstakes, a national co-promotion aimed at thirsty Moe’s patrons with an insatiable passion for racing.

During September 1-26, 2005, customers who order a large Coca-Cola brand beverage while making a pit-stop at their local Moe’s Southwest Grill will receive a limited- edition Moe’s/Coca-Cola Racing “Peel n’ Reveal” Prize Cup, which features the sweepstakes’ game piece while supplies last. One lucky winner will instantly win a getaway to Atlanta (Friday, Oct. 28 – Monday, Oct. 31, 2005) to attend the Craftsman Truck Series and Nextel Cup Races taking place that weekend at the Atlanta Motor Speedway (Saturday, Oct. 29 and Sunday, Oct. 30). This action-packed trip for two includes VIP race tickets, track-side passes and invitations to the Coca-Cola Racing Reunion where appearances will be made by the Coca-Cola Family of Drivers as well as round-trip airfare and accommodations in Atlanta.

In addition to the “Moe Knows Racing” Grand Prize, the in-store sweepstakes promotion also will provide participants with a chance to “peel n’ reveal” more than 50,000 Moe’s Southwest Grill and Coca-Cola Racing Family prizes.

No purchase necessary. Open to all U.S. residents and D.C. Void where prohibited by law. Participants agree to be bound by the official rules and decision of judges. Game pieces available until Sept. 26, 2005 or while supplies last. For details see official rules posted at participating restaurants.

About Moe’s Southwest Grill

Moe’s Southwest Grill offers fun, fresh Southwest cuisine with a healthy twist. The Atlanta-based company was founded by Martin Sprock in December 2000 and currently has 800 Franchise units signed for 38 states. Moe’s Southwest Grill was presented with the 2004 “Hot Concepts!” award. “Hot Concepts!” is presented by Equal® and managed and produced by Nation’s Restaurant News. Moe’s Southwest Grill is part of Raving Brands, which also Franchises Mama Fu’s Asian House, Doc Green’s Gourmet Salads, Boneheads Grilled Fish and Piri Piri Chicken, Monkey Joe’s, Planet Smoothie, Planet Smoothie Café, Shane’s Rib Shack, PJ’s Coffee/PJ’s Coffee and Wine Bar.

About The Coca-Cola Racing Family

The Coca-Cola Racing Family is the cornerstone of Coca-Cola’s involvement in NASCAR. Members of the Coca-Cola Racing Family include: Bill Elliott, Michael Waltrip, Greg Biffle, Bobby Labonte, Toney Stewart, Kevin Harvick, Jeff Burton, Elliott Sadller, Kyle Petty, Dale Jarrett, and Kurt Busch. Through its association with tracks and racing teams, The Coca-Cola Company and its bottling partners have been involved in NASCAR for more than 30 years.