MICHAEL H. SEID AND ASSOCIATES, LLC ANNOUNCES NEW SENIOR CONSULTANT

Jim McKenna will Spearhead Planning Services Available to Franchise Community

Michael H. Seid & Associates, LLC (MSA), the nation's leading domestic and international franchise consulting firm, today announced the appointment of Jim McKenna as Senior Consultant.

"Our move to recruit Jim signifies a major step in the expansion of market planning and site development services available for our clients" said Michael Seid, managing director of MSA. "We have built a reputation as the most experienced and first choice provider of consulting services in Franchising and the addition of Jim will add to our capabilities. It is the depth of our practical experience in franchising, licensing and other down stream distribution strategies that make us effective as advisors to our clients and Jim's background and outstanding reputation was what made him the perfect addition to our team."

McKenna comes to MSA with more than 25 years of experience in the retail, restaurant, hospitality, petroleum, and service industries including Dunkin' Donuts where he served as a senior executive. In addition, McKenna founded McKenna Associates, Corp. a franchise consulting firm and its subsidiary, The Franchise Real Estate Institute, which provides training and consulting in market planning, site selection and encroachment issues. As are Michael Seid and Kay Ainsley, Jim has earned the designation of CFE - Certified Franchise Executive awarded by the IFA's Education Foundation.

"We are extremely excited to have Jim join us" said Kay Ainsley, Managing Director of MSA. "The growth in our practice and the needs of our clients required someone with Jim's capabilities, background and credibility. Jim's skills in real estate planning and site development, allows MSA to offer a broader and more integrated range of services our clients need today."

As a Senior Consultant, McKenna will consult with emerging franchisors on the development of their franchise systems. He will also assist established franchisors in strategic issues including franchise system support, relationships and growth. "This is a golden opportunity for me to combine my food industry experience and real estate expertise and work with MSA's clients" said McKenna, noting that his skills and experience are a perfect fit with MSA and will enable the firm to offer a wider range of planning and real estate services. "MSA clients are leaders in their industry and in franchising and I welcome the opportunity to work with them and MSA."

About Michael Seid & Associates, LLC

MSA is the leading provider of consulting services to companies in franchising. Michael Seid, managing director, is the author of Franchising for Dummies which he wrote with the late Dave Thomas, founder of Wendy's. He is the first professional service provider ever directly elected to the board of the international franchise association and is past chairman of the industries professional association, the Supplier Forum. Kay Ainsley, formerly Director of International for Dominos International and Zeibarts serves as the Member at Large on the Executive Committee of the IFA's Supplier Forum and is a member of GLOMAK, the IFA's international advisory team. MSA has endowed an IFAEF scholarship for military veterans choosing a course of entrepreneurship study.

MSA's clients include some of the world's largest manufacturers, Fortune 500 companies, the brands in franchising that are instantly recognizable and, because of their experience and reputation small emerging neighborhood businesses. MSA's mission is to provide clients with the tools to create and sustain their competitive advantage.

MSA is the leader in helping companies become franchisors. MSA works with emerging franchisors in the design, development, growth and management of their new franchise systems. Established franchisors rely on MSA for real world solutions when their franchise systems begin to lose momentum. They call on MSA for assistance in a wide range of areas because the background of MSA's staff as both franchisors and franchisees and their experience in branding, retailing, marketing, training and finance provide them with a team of advisors with the practical experience necessary to craft and implement leading edge strategies needed to improve their systems' performance.