Franchise News Release: Greenwood Village, CO - (Dec-7-2004)

MAUI WOWI FRESH HAWAIIAN BLENDS ANNOUNCES NEW CHIEF OPERATING OFFICER

Maui Wowi Fresh Hawaiian Blends, the leading franchisor of gourmet, all-natural Hawaiian blends sold nationwide, recently announced the appointment of Mitchell York as the company’s new chief operating officer (COO).

A Maui Wowi Franchise owner since 2002, York was most recently named a director of regional support (DRS) for New York , Long Island and New Jersey , serving as a home office liaison providing local franchise owners with operations, marketing and business development support. A resident of Sayville, N.Y., Maui Wowi recently named York the “Franchise Operator of the Year,” and just last month, York helped launch the first Maui Wowi fixed location in Manhattan, located in Rockefeller Center.

“We are ecstatic to have Mitchell York become a key member of the home office executive team,” said Michael Haith, CEO of Maui Wowi Fresh Hawaiian Blends. “Mitchell is a prominent and hard-working member of our franchise system, and we are confident that his knowledge of the company, combined with his outstanding leadership skills, will truly benefit our growing franchise system.”

As Maui Wowi’s chief operating officer, York will work with the home office to develop and refine strategic business development initiatives to continually improve and help grow the franchise system. He will also regularly interact with franchise owners throughout the country, serving as a home office representative and mentor.

“I am thrilled to join Maui Wowi’s home office and look forward to heightening the awareness of the fantastic business opportunities Maui Wowi provides,” York said. “As a former franchise owner, I understand what it takes to succeed in this business, and I look forward to sharing my insight and working with others to help Maui Wowi continue to grow.”

Prior to joining Maui Wowi, York was a senior executive in the magazine publishing and Internet information industries, serving as a vice president of CMP Media, Inc., senior vice president of Ziff Davis Media and president of LendingTree, Inc. and NetCreations, Inc. He will continue to reside in Sayville with his wife and three children.

About Maui Wowi Fresh Hawaiian Blends ®
The Maui Wowi concept started out in 1983 in a wooden shack at the Utah State Fair, with founders Jeff and Jill Summerhays serving a then unknown product- Fresh Fruit Smoothies. Before long, their delicious and original Smoothies recipe had people talking. Maui Wowi has since become a successful Franchising opportunity, with substantial growth during the past 20 years.

The leading franchisor of gourmet, all-natural Hawaiian Blends sold nationwide, Maui Wowi Fresh Hawaiian Blends has more than 300 units operating in 43 states and Puerto Rico . Maui Wowi’s product line includes Fresh Fruit Smoothies, Maui Wowi Hawaiian Coffees, Smoothie Rip-Sticks, Hawaiian Springs Natural Artesian Water and EAS Supplements. Maui Wowi Fresh Hawaiian Blends was ranked #33 in the category of Fastest Growing Franchises on the Entrepreneur Magazine “Franchise 500” list and ranks #175 in Inc. Magazine’s issue of “ America ’s 500 Fastest Growing Private Companies.” Maui Wowi Fresh Hawaiian Blends has also been featured on CNN’s “People in the News” and Bloomberg News.

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Maui Wowi smoothie franchise has created the proven recipe for franchise success comprised of three aspects - unmatched flexibility, the highest quality products, and unparalleled support presented in a beautiful Hawaiian experience.

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