Franchise News Release:
Columbia, MD - (Dec-21-2004)
Local Celeb Maggie Lends a Helping Hoof to the Lili Claire Foundation
A new face hit Hollywood as dairy maven Maggie made her debut on the red carpet at the Lili Claire Foundation’s 7th Annual Benefit Dinner & Auction. The star-studded event took place at the Century Plaza Hotel in Los Angeles and raised nearly one million dollars to benefit families of children with neurogenetic birth defects.
As one of the evening’s sponsors, MaggieMoo’s hosted a family fun area for the children and parents attending the dinner. Maggie Moo entertained the children with her fancy dance moves and mingled with celebrity guests, including event host Matthew Perry, Jennifer Love Hewitt, Portia de Rossi, Jennie Garth, cast members of The OC and others. As part of their sponsorship, the company also provided the 1,500 attendees with decadent cheesecake ice cream desserts, and celebrity guests received MaggieMoo’s Toptations® dessert toppings, MaggieMoo’s plush dolls and Mooo-lah® gift certificates.
“It was an honor to participate in the event and contribute to such a worthy cause,” said MaggieMoo’s CEO Jon Jameson . “We share the foundation’s goal of enriching children’s lives and bringing families toge the r, and hope that our contributions help the Lili Claire Foundation achieve this goal.”
The Lili Claire Foundation was founded in 1998 by Leslie Litt-Resnick and her husband, Keith Resnick, when the ir daughter, Lili Claire, died of heart complications related to Williams Syndrome. The mission of The Lili Claire Foundation is to provide medical and psychosocial services free of charge to individuals born with neurogenetic disorders such as Williams Syndrome, Down Syndrome, and Autism, while providing resources and assistance to the families who love them.
About MaggieMoo's
Headquartered in Columbia, Maryland, MaggieMoo’s operates more than 144 Treateries in 30 states. Each location features a menu of freshly made premium ice creams, mix-ins, smoothies and custom ice cream cakes, and the company is the only national ice cream concept to win all four Blue Ribbon Awards from the National Ice Cream Retailers Association.
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