Franchise News Release: (Nov-5-1999)


Little Caesars to Open Three Restaurants in Guatemala

DETROIT (November 5, 1999) -- Little Caesars will enter the country of Guatemala for the first time with three restaurants opening simultaneously in Guatemala City. The Franchise owner is Mr. Robie Dalton.

A triple grand opening celebration is planned for Sunday, November 7, the country's Election Day, and includes a unique election tie-in. A local DJ is running a mock campaign for "office" under the campaign slogan "mas comida!" meaning "more food!" Any customer voting for this DJ at any of the three Little Caesars restaurants will receive a free slice of pizza.

Little Caesars is the first pizza chain to introduce square pan pizza in Guatemala. Unique toppings to the area include loroco, a very fragrant local vegetable, and Caprese!Caprese!, which features buffalo mozzarella cheese. Little Caesars is also offering a 6" round pizza.

Little Caesars Pizza, the third largest pizza company in the world, is a family-owned business based in Detroit, Michigan, USA. Little Caesars was founded 40 years ago by Michael and Marian Ilitch, who also own the World Champion Detroit Red Wings hockey team, the Detroit Tigers baseball team and Olympia Entertainment, Inc.

Little Caesars, home of Pizza!Pizza!, has restaurants in all 50 states, Puerto Rico, Guam, Canada, South Korea, Honduras, the Dominican Republic, Slovakia, the Czech Republic, Turkey, the Philippines, Ecuador, Egypt, Aruba, Iceland, and now Guatemala.

Little Caesars, 313-983-6000



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Little Caesars Pizza
Little Caesar's is one of the world's most popular pizza, with a winning franchise formula based on customer service and the highest quality ingredients.
 
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