Franchise News Release: Cary, NC - (Aug-1-2000)


Ledgers Launches Ledgers.com and Ledgers USA


Ledgers, the rapidly growing Franchise network that provides professional bookkeeping, taxation and working capital Financial Services to small businesses, today announced the launch of Ledgers USA and Ledgers.com. Simultaneous with the launch, Ledgers announced the acquisition of North Carolina based Renaissance Marketing to provide on and off-line sales and marketing support to the expanding "brick and click" franchise network. Ledgers USA will manage the Ledgers.com portal, off-line franchise marketing efforts and strategic alliances. Ledgers is stepping up US franchise sales and support services dramatically.

"With the acquisition of Renaissance Marketing, we now have the internal horsepower to create and implement world class marketing campaigns for Ledgers on-line and off-line delivery channels." said Bill Murphy, Ledgers CEO. ""I am excited about the Renaissance acquisition and launch of Ledgers USA and Ledgers.com. David Chapman, Renaissance CEO, has played a key strategic role in the development of our "brick and click" business model and the supporting branding platform.

What's more, he brings a successful track record of developing strategically sound eBusiness marketing solutions, directly leveraging customer relationships in B2B online commerce. His Internet savvy combined with fantastic insight and vision into branding our services shifts our rapid growth into overdrive."

Ledgers' acquisition of Renaissance Marketing and the simultaneous launch of Ledgers USA and Ledgers.com will intensify the Ledgers rollout in the US market. "Renaissance Marketing is located in a hot bed of technology talent and eBusiness contacts. The Research Triangle area is one of the top places to work and live in the US," said Bill Murphy, Ledgers President and CEO. " Ledgers' expansion across North America will satisfy the need for affordable small business services." Ledgers is building a network of local experts to deliver quality small business services with the support of a "second generation" Internet delivery channel.

"Ledgers and Ledgers.com is a breakthrough "brick and click" B2B targeting the 24 million small and medium sizes businesses throughout North America," said David Chapman, CEO of Renaissance Marketing. "The first generation of small business portals (Onvia.com/ AllBusiness.com) clearly missed the mark by taking a "technology down" approach to serving small businesses. While Ledgers on-line service offering is far superior to the existing small business service portals, the fact that they provide brick and mortar coverage shows their understanding of the small business community."

Renaissance will support Ledgers' rapidly growing franchise network with national and local marketing campaigns, and is behind the upcoming launch of Ledgers.com. "Eventually millions of U.S. small businesses will be using our fully integrated website and local franchise support network."

The Small Business Sector:
The small business market is huge (24 million tax returns filed in 2000 -SBA figures), yet historically the small business owner has been overlooked and under-serviced due to market fragmentation. Small businesses are scattered and not organized as a community, thus making it difficult and expensive for them to take advantage of high-end business services. Ledgers and Ledgers.com provide meaningful, personal and customized, marketing, consultative services and support for small businesses clients, regardless of location. Additionally, Ledgers franchisees are able to collaborate with each other to build a true knowledge management system (web seminars, peer discussions, case studies), access the latest sales and marketing programs, store customer records, access the latest bookkeeping and tax tips etc. through the Ledgers.com portal.

About Ledgers

Ledgers is the first "brick and click" provider of professional business services to the North American small business community. Ledgers branded services (bookkeeping, financial/insurance, legal, sales and marketing and educational services) are delivered through a seamlessly integrated franchise network (managed by Ledgers Canada, Ledgers USA) and its small business services portal.

Ledgers has evolved the first generation small business portal service model to meet growing market demand for deeper, richer "how to" content, relevant business tools and access to personal on-line/off-line service.

About Ledgers USA, Inc.

Ledgers USA, Inc., headquartered in Cary, North Carolina, was founded in 2000 to service the growing US demand for Ledgers professional small business services. Ledgers USA provides its services through an expanding network of franchise and affiliate operations throughout the US.

About Ledgers Canada, Inc.

Ledgers Canada, Inc., headquartered in Sydney, Nova Scotia, was founded in 1994 to better service the demand for professional business services in the small business sector. Ledgers provides its services through a network of franchised professional bookkeeping operations throughout Canada.




 

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