Franchise News Release: Sydney, Can - (Jun-20-2000)


Ledgers Canada's Expanded Network of 80 Franchise Locations Selects MarketingCentral.com ASP to Provide Sales & Marketing Extranet Support (6/00)


Ledgers Canada, the leading provider of "click-and-mortar" bookkeeping and other business services, has chosen MarketingCentral.com, the cutting edge application service provider (ASP) for marketing agencies and corporate marketing departments to handle on-line sales and marketing communications for its 80 Franchise locations. Rapid and aggressive expansion of Ledgers' branded bookkeeping, financial and business advisory services network across North America is ongoing and expected to reach huge proportions. Ledgers franchisees will leverage MarketingCentral Web-based applications to effectively manage and collaborate on sales and marketing initiatives, access the latest bookkeeping and taxation insights, and share knowledge and insights with peers across the Ledgers franchise network.

Ledgers' strategic partnership with MarketingCentral.com means Ledgers franchisees will receive timely delivery of up-to-date product and service information direct from corporate headquarters via document postings and Web seminars. Franchisees will be able to share ideas, ask questions, solve problems and discuss success stories with their peers. Franchisees will be free of heavy printed manuals, accessing everything on-line. Sales and marketing materials can be downloaded for localized customization. Brochures, sales sheets and business cards can be printed on the desktop or sent directly to the printer. "MarketingCentral.com is Ledgers assurance that franchisees work smart and remain cost-effective," said Ledgers President, Bill Murphy. "Our franchisees are being set up to receive the ultimate in streamlined marketing and creative services. Ledgers will service our franchisees and to meet franchise needs after every sale. Marketing Central is the best service provider that we could find to help us accomplish such an important job."

"Ledgers newly expanded franchise network is a big win for us;" said Bill McInerny, MarketingCentral's Co-founder and Chief Marketing Officer. "Supporting Ledgers sales and marketing efforts for multiple Franchises is exactly what MarketingCentral's applications were designed to do; "Our easy-to-use on-line tools are extremely helpful in a wide range of business applications and proved to be the perfect fit for Ledgers."

About Ledgers Canada, Inc.
Ledgers Canada, Inc., headquartered in Sydney, Nova Scotia, was founded in 1994 to better service the demand for professional bookkeeping services in the small business sector. Ledgers provides its services through a network of franchised professional bookkeeping operations throughout Canada.

About MarketingCentral.com
MarketingCentral.com is the Internet destination for on-line marketing applications. As the premier application service provider (ASP) for marketing departments and creative agencies, MarketingCentral delivers affordable, easy-to-use applications that help reduce costs, shrink timelines and ensure the success of marketing projects.




 

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