HOMEVESTORS® NAMES RIVES CARLBERG AGENCY FOR CREATIVE DEVELOPMENT

HomeVestors® of America, Inc., the company famous for its "We Buy Ugly Houses"® billboards, has retained Rives Carlberg to handle creative development for the company’s advertising campaign in markets across the United States .  Rives Carlberg will produce two national television spots as well as radio and outdoor advertising.

“We met with several agencies during the review process, and we were most impressed with Rives Carlberg’s creativity and vision for the brand,” said Rena Graver, director of advertising for HomeVestors.

“Rives Carlberg is pleased to serve as one of HomeVestors’ marketing partners,” said Chuck Carlberg, CEO and president of Rives Carlberg.  “HomeVestors identified a need in the real estate industry and has successfully filled that need through a unique business approach.”

About HomeVestors® of America, Inc.
Founded in 1989 and Franchising since 1996, Dallas-based HomeVestors® of America, Inc., has more than 240 Franchises throughout the United States . The first Franchise company of its kind, HomeVestors® trains and supports franchisees who specialize in buying homes in need of repair. Most commonly known as the "We Buy Ugly Houses"® franchise, HomeVestors® strives to make a positive impact in each community. More information is available at www.homevestors.com.

About Rives Carlberg
Houston-based Rives Carlberg creates award-winning campaigns for national and regional accounts.  An Agency of Number One Brands, Rives Carlberg was created in 1948 and offers full-service marketing solutions including advertising, public relations and interactive.