GarageFloorCoating.com Giant Enters Franchising

In January 2006, Robert Hanson, President and CEO of the Arizona Corporation GarageFloorCoating.com, was reflecting on the multi-million dollar revenue concrete beautifying company he had built over the last ten years. Like many successful businesses, the time had come to consider long term growth and expansion strategies. Franchising was determined to be the best choice to expand GarageFloorCoating.com across all of the United States and Canada. "It started with a lot of discussion about the enormous untapped markets that exist all around the country, and franchising emerged as the most attractive option to meet our goals", said Mr. Hanson. "We've been coating garage floors for a very long time, and the knowledge and experience we've gained over the years perfecting the final product will be a huge asset to our franchisees."

When they decided to franchise, the team wisely turned to the industry experts to ensure that they delivered a first class Franchise with the same integrity and reputation as the company, GarageFloorCoating.com in Arizona. After conducting their research, The franchise Builders, Inc., also based in Arizona, emerged as the ideal partner to bring Garage Floor Coating Franchise System, Inc. into the 21st century. "Building a franchise is a challenge to say the least. We determined that to be responsible franchisors, we needed to develop and provide the most highly advanced franchise support systems ever created. The Franchise Builders was the only organization able and willing to deliver everything we asked for and more," said Mr. Hanson.

GarageFloorCoating.com began beautifying concrete over ten years ago, when most people had never even heard of coating concrete. In 1996, Robert started his business with a truck and an employee, and has since grown the business to well over one hundred completed customer jobs per week in central Arizona alone. GarageFloorCoating.com has become the most recognized concrete coating company in the Southwest USA, and the garage enhancement market is now the fastest growing segment in the Home Improvement industry.

For an approximate investment of $200,000, GarageFloorCoating.com franchisees are provided with all of the necessary equipment, tools, materials, and technologies. They receive custom built software for estimating and order fulfillment in the field, intranet software, websites, corporate branding, advertising and marketing collateral, a completely managed advertising program, and a lot of training and coaching. The franchisees are supported after start-up with technology updates, website maintenance, advertising management, and continuous training.

All of the advertising will be conducted and managed by the corporate office. A centralized call center has also been established to manage all customer leads and deliver them electronically to the appropriate franchisees. This frees up the franchise owners to focus on customer service, and managing and growing their franchise business.

GarageFloorCoating.com has perfected the art of epoxy sealing and molecular bonding to create a beautiful end product. They are the original developers of this process, and use only the highest quality products available. Their research and development of advanced chip and polymer systems has created techniques that transform once ugly and stained concrete, to floors that are eye pleasing and resilient to almost anything you can throw at them.

The company is offering their franchise primarily in the milder weather states, but recently conducted tests in Canada, and has developed cold weather technology for garages and basements. Expansion plans are to franchise throughout the entire United States and Canada over the next five years.